Why Did E-Commerce In Physical Stores Switch To Physical Stores

Today, when popular marketing strategies such as O2O and C2C are popular, Internet+is a word that is familiar to people in almost every industry. Whether you are an international well-known e-commerce brand in a tall and tall place, or a small WeChat business agent or Taobao shopkeeper, you can use the Internet, a platform with huge traffic, to find your customer groups. However, due to the advantages of the Internet, more and more people are attracted to join it. The competitive pressure is high and the update speed is too fast Internet consumption A major disadvantage of. This is especially true for e-commerce. The transformation of front-line e-commerce to offline physical stores is undoubtedly a further strengthening of the brand.

Many people have questions about why they did a good job online and suddenly switched to offline. Especially for big brands of e-commerce, they can't do it online? In fact, after careful study, you will find that online to offline seems to be a useless choice to return to the origin, but in fact, it forms a complete system of online and offline.

Take Apple, the founder of e-commerce crazy physical stores, for example. Apple, which thrived on the Internet, moved to physical store operations many years ago. It is found that only the combination of online and offline can better promote the brand and increase the return rate of consumers. What are the characteristics of online? Is its powerful propaganda intensity. Why is PaPi sauce so popular that it can sign a high price contract? This is the power of the network.

Apple makes full use of it network Has achieved great success in publicity and become a brand sales e-commerce with many users around the world. However, Apple has not only stopped here, but also made use of offline consumption experience to strengthen the viscosity of customers. If you are an Apple product consumer who has problems, you can walk out of your home and see an Apple store that can solve your problems. Don't you feel happy? Yes, Apple sells not only products but also services.

"Making friends with customers" is a service attitude. The column LEX of FT Chinese website once commented: "If Apple is increasingly difficult to rely on its innovation ability in the hardware field to make profits, the company's major change will be to enter the service field." Obviously, Apple's change is good, which is not surprising why there are so many "fans" around the world.

At the same time, Apple's online and offline system can more clearly reflect the existing problems of the product, and at the same time promote the improvement of the product and the research and development of special customer groups (Apple SE targeted small screen enthusiasts not long ago). Such online publicity+offline experience can better form a brand promotion system, which is conducive to the further development of the enterprise.