The Reasons Behind KM'S Popularity In China

HM, ZARA,

It is still strong and profitable. The strength of the rising stars should not be underestimated, so that we can create a new and more comprehensive way to enter the hearts of consumers.

In this case, the brand new Nordic fashion designer KM, who just entered the Chinese market in 2014, once again created a brand new high, which attracted people's attention for its fast start, popularity and high sales volume.

It is understood that Siwon in 1976, the Nordic fashion designer brand KM2014 only officially entered the Chinese market.

Although its entry into the Chinese market is relatively late, in just a few months, KM has opened flagship stores in Dongmen, Guangzhou Beijing Road, Xi'an East Street, Chengdu Chunxi Road and Dalian Victory Square in Shenzhen, and has opened stores in Shenyang, Hangzhou, Chongqing, Chongqing and so on.

In the overall market downturn, KM shops are in full swing and blossom at a speedy speed across the country.

And this May Day holiday, KM still strong attack.

In May 3rd, KM was in Zhonghua square, Guangzhou.

Tongluowan, Wuhan, Guangji and other places open at the same time.

The traditional clothing industry is already weak.

As one falls.

He who has not quit the battlefield has been living on his feet.

On the one hand, however, it is a popular clothing shop. On the other hand, it is a popular KM store.

Whether it is the Xi'an East Street, Chengdu Chunxi Road store, or the Guangzhou Zhonghua square shop, which has just opened, you can almost describe it as "crowded and crowded".

If the hot spots in a region are opportunities and contingency, the success of the South and the north and the multi regions is undeniable.

KM China head said that KM not only sells high quality and fashionable products with high performance price ratio, but also provides customers with an experience of super value. Every time you enter a store, you will have an unexpected surprise.

It lets quality, fashion and low prices no longer become opposites, but integrates and unifies and becomes a way of life.

This, perhaps, is the reason why KM stores can be unpopular and popular with consumers.

The high popularity has laid a good foundation for brand marketing.

And fashion, quality, low price, rich product characteristics make sales become real data.

According to the head of KM China, the sales volume of Guangzhou Zhonghua Plaza in May 3rd was higher than that in May 3rd, but sales volume was higher than expected.

No country, that is, cola to enjoy the Nordic brand design, the use of super low price can enjoy high-quality fashion products become KM stores sales volume of new high.

In this regard, KM China responsible person said: "KM product sales hot, it is clear that our new business model is correct and in line with the needs of consumers.

Although our "low price" measures will reduce the actual profit margins of the enterprises, it will enable more customers to feel the charm of the Nordic fashion. Moreover, KM will control the system through the latest design trends and strict quality, so that the products will be cheap but not low quality, and fundamentally solve the problem of product quality and fashion that customers are worried about.