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Brand Makes The World Better! Bosiden Appeared In The Series Of Activities Of China Brand Day

2025/5/14 18:31:00 161

　　 Beautiful and green, it's another good year. On May 10, the opening ceremony and main forum of the 2025 World Brand Moganshan Conference with the theme of "brand, make the world a better place" opened in Deqing, Zhejiang.

　　 Gao Dekang, chairman of the Chamber of Commerce for Textile and Clothing Industry of All China Federation of Industry and Commerce, founder of Bosiden, chairman and president of the Board of Directors of Bosiden Group, was invited to attend the activities of China Brand Day.

　　 At the opening ceremony and the main forum of the conference, Bosiden Group was again selected as the brand project of Xinhua News Agency, making an important step in the field of brand building and global communication; Gao Dekang made a speech on the sharing of global benchmark brand cases entitled "Towards New Quality, Towards" Global Leadership ", and participated in high-end interviews with entrepreneurs from Xinhua News Agency and activities such as the 2025 China Brand Day Evening Party. The innovative practice of Bosideng's brand building was widely recognized by the leaders and guests attending the meeting as well as Chinese and foreign entrepreneurs.

　　 Upgrade to new quality

　　 Global benchmark brand value leaps

　　 Brand is an important symbol of high-quality development. Strengthening brand construction is the only way to promote new industrialization and build a modern industrial system.

　　 Gao Dekang pointed out in his speech that Bosiden has always unswervingly implemented the brand development strategy since its inception. Through the continuous shaping, cultivation, improvement and innovation of the brand, it has become the first brand of Chinese down jacket, ranked among the world's top 500 brands, with a brand value of 107.582 billion yuan, and has been ranked among the top 50 most valuable clothing brands in the world for many years, Become a benchmark model for the strong rise of domestic brands.

　　 As a pioneer in the internationalization of Chinese brands, Bosiden takes brand leadership as the core, cultural integration as the background, integrates global high potential resources, and constantly refreshes the global down jacket design aesthetics. From the "You" series of New York Fashion Week to the "Rong" concept show in Paris, from the operation of the flagship store in London to the first show of Da Vinci Manor in Milan, Bosiden deeply integrates traditional crafts with international fashion, shows the cultural confidence and professional strength of Chinese brands to the world, and becomes a model of Chinese brands going to sea under the "Belt and Road" initiative.

　　 Gao Dekang said that Bosiden will always resonate with the development of the country, with a high position and pattern of brand power and industry serving the country. Based on people's new needs and expectations for a better life, it will find the innovative path of brand breakthrough, accelerate the improvement of development quality and brand influence, and create value for the activation of market consumption momentum, people's better life, as well as brand power Build a quality power and contribute to brand strength.

　　 In the high-end interview with entrepreneurs from Xinhua News Agency, Gao Dekang elaborated on the innovation path of Bosideng to reshape its core competitiveness with new quality productivity, as well as the family and country feelings of entrepreneurs to fulfill their social responsibilities and promote common prosperity.

　　 Gao Dekang stressed that scientific and technological innovation is a must for traditional industries to leap to the high-end. The value of brands lies in leading demand with high-quality supply and transforming domestic demand potential into endogenous power. Faced with the trend of individualization, quality and national trend of the consumer market, Bosiden led and created demand with the strategy of "double focus" and high-quality supply. It launched the peak series, extreme cold series, skiing series and other products, which not only covered the needs of multiple scenarios, but also increased the added value of products with technology, and was selected as one of the first "Chinese consumer famous products" by the Ministry of Industry and Information Technology. For example, polar extreme cold down jacket is the first dynamic cold proof technology to break through - 50 ℃ extreme low temperature, becoming a landmark innovation in the field of scientific research equipment. In addition, Bosiden and Harbin jointly launched the "Erbin × Bosiden" co branded series, creating a new model of city and brand cooperation, deeply integrating the ice and snow economy with the national tide culture, and becoming an innovative practice of regional coordinated development.

　　 In terms of global layout, Bosiden focuses on the middle and high-end down jacket market, builds a three-dimensional brand matrix with international influence, better meets the diversified choices of consumers, and promotes the industry to climb to the middle and high-end of the global industrial value chain.

　　 Technology enables symbiosis

　　 New quality development reshapes fashion boundary

　　 At the Chinese Brand Day party on May 10, Bosiden surprised the audience with a fashion show called "The Same Frequency of Dimensionality", which became a vivid case of exploring the symbiosis of technology and humanity.

　　 Virtual transparent people walk through the digital tunnel, and intervene in the design process through AI. From demand analysis to style rendering, the future aesthetics of code weaving is visualized in light and shadow. With the flow of light and shadow in the digital tunnel, real life models appear in the same clothing. The light spot technology gives the down jacket a flowing sense of science and technology and changeable colors, making the audience feel as if they are in the space and time intertwined with digital and reality.

　　 This show not only shows the breakthrough of AI technology, but also conveys the idea that technology is good. When the Yushu robot "Xiaoyu", who was dressed in Bosiden's specially customized down jacket, stepped up and had an interactive dialogue across the border with Gao Dekang, Chairman of the Board of Directors and President of Bosiden Group, the temperature of technology and the mission of the brand were immediately in front of us, and the audience applauded. Bosiden AI Lab has built a large model of vertical field "BSD. AI aesthetic brain" by integrating decades of design data and global fashion trends. The development of AI technology is not to replace people, but to let people return to the core of creating value and warm people's good lives with the most cutting-edge technology.

　　 In the context of the "dual carbon" goal, Bosiden integrated the ESG strategy into the whole industrial chain of enterprise operation, released the ESG strategy of "consumer oriented, leading sustainable fashion", set the goal of achieving net zero emissions in the operation by 2038, and built a green factory and supply chain system. In 2025, the ESG rating of Bosiden MSCI (Mingsheng) will rise to AA, which is the leading level in China's textile and clothing industry.

　　 During the conference, thousands of drones performed the magnificent picture of "Chinese brand, shared by the world" in Deqing night sky. With the help of naked 3D technology and light show, Bosiden's light and shadow slogan and brand logo, which highlight China's temperature, complement each other and become a visual declaration of "Made in China to Created in China". This "Air Brand Show" is not only a coronation of brand influence, but also a tribute to China's cultural self-confidence and technological strength.

　　 The 2025 World Brand Moganshan Conference has built a platform for global brands to collide ideas and create values together. A truly global brand should not only export "hard technology", but also transmit "soft power". Taking advantage of the momentum of national games, Bosideng has made brand light, forged ahead in the wave of "Chinese brands, shared by the world", interpreted the global responsibility of Chinese brands with practical actions, and written a chapter of the era of warmth and innovation for consumers at home and abroad.