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China Textile Institute Of General Technology

2022/5/16 16:32:00 0

　　 Brand is the common pursuit of producers and consumers, the upgrading direction of supply side and demand side, and the important embodiment of comprehensive competitiveness of enterprises and even the country. For enterprises, brand is productivity, an important carrier of quality, technology, reputation and culture, and an important resource to win the world market. On the occasion of the sixth "China brand day", general technology China Textile Research Institute Co., Ltd., the old group exhibitor of yarnexpo yarn show, launched a series of activities of "2022 General Technology China Textile Institute brand week" to further display the company's brand image and spread brand value.

　　 During the series of activities of this brand week, the selection results of typical brand building cases and brand stories of China Textile Institute from 2021 to 2022 were released, online training of "new brand promotion mode" was organized, and pictures of brand activities were displayed, etc. the brand construction achievements of China Textile Institute were displayed in the form of combination of online and offline, so as to play a leading role in brand driving. Five excellent brand cases are selected after considering the logic of the brand. Many of the brand case results were first displayed and promoted at yarnexpo.

　　 Beijing Zhongli and Zhongfang chemical, affiliated to China Textile Institute of general technology, are respectively recognized as "small giants" by the Ministry of industry and information technology and Beijing Municipal Bureau of economy and information technology. They have good brand reputation in the fields of chemical fiber complete equipment design and manufacturing, textile chemical industry and biotechnology. In terms of brand building, Beijing Zhongli actively develops international business, and through continuous innovation and quality service, it signed a large order for large-scale direct spinning POY / FDY spinning and winding equipment project with Turkish customers at the beginning of this year, which is an important achievement of Beijing Zhongli in continuously strengthening brand construction; China Textile Chemical Co., Ltd. innovated to adopt the independent production technology of organic-inorganic micro nano fluorine-free waterproof finishing agent to solve the industry problems, promote the scientific and technological progress and green upgrading of the industry, improve the core competitiveness of domestic fluorine-free waterproof agent products, and gradually break the market monopoly of imported fluorine-free waterproof agent.

　　 General technology China Textile Institute kaitaite fiber seeks market gap and seizes the market opportunity. Last year, it successfully cooperated with domestic famous sports brands to provide it with micro porous polyester fiber with excellent quality, and supported it to develop functional T-shirt with the reputation of "king of quick drying", laying a good foundation for brand promotion and business development in the future.

　　 The "training season" of China textile standard of general technology China Textile Institute has been carried out for more than ten years, and it has successfully transformed into the CTTC quality improvement meeting of "keeping the quality far away" in 2021. It provides a multi-level and whole industry chain quality control promotion sharing platform for textile and garment enterprises, and contributes wisdom and strength to the realization of high-quality development of the whole textile and clothing industry chain.

　　 General technology Jiangnan Branch of China Textile Academy focuses on tackling key common textile technologies, enterprise services and achievement transformation, and is committed to creating high-quality products and service brands of "Jiangnan Branch of China Textile Academy", so as to improve customer satisfaction and establish a good corporate image.

　　 The winners of the above best brand cases cover the four business sectors and regional innovation platform of China Textile Institute of general technology, and also reflect the main practices and breakthroughs of enterprises in brand management, brand creation path and brand internationalization during the "14th five year plan" period. They adhere to and focus on the core business for a long time, pay attention to the refinement of products, have characteristic products, technology, technology, etc., and pay attention to continuous innovation, and have produced good innovation effect.