Is It Too Painful To Make A Living In The Clothing Industry?

Everyone thinks it's hard to be a passing shopkeeper. It's too painful to make a living in an endless number of garment industries. In fact, the planning management of clothing stores has played a major role in the growth of clothing stores. The following is the clothing business setup for Xiaobian, which is helpful for your clothing store planning.

　 1, efficiency priority strategy

Judging from the products that are well done in marketing, the first is good results, especially those that can withstand the long-term market test. Therefore, the first strategy of marketing is the priority strategy of efficiency, that is, the effectiveness of products should be regarded as the first factor affecting the marketing effect, giving priority to the optimization of product quality and efficiency.

　 2, price fixing strategy

A reasonable price conducive to marketing should be the price suitable for the public. First, the price of a product must be recognized by the consumer group as the product is located; the two is that the value of the product should be comparable to the price of many products of the same type; three, after determining the selling price, the profit rate must be comparable to that of many planners of similar products.

　 3, brand promotion strategy

The so-called brand promotion strategy is to improve and enhance the various elements affecting the brand, through various forms of publicity, improve brand reputation and reputation strategy. Upgrading brands requires both quantity and quality. The way to enhance the brand depends on the quality and effectiveness of the product, so that the used consumers can spread the brand with word of mouth, and the external propaganda flows through marketing.

　 4, stimulate source strategy

According to their brand characteristics, sales methods and consumer groups, each clothing brand has a specific classification method for clothing in clothing stores, evaluates their channel development effectiveness, and points out the direction of adjustment and improvement for them. In addition, under the situation of serious cross regional channel conflict, channel managers must provide a basic management system as a whole. In the process of coordination, restraint and reward and punishment, clothing classification of clothing stores usually includes several methods, such as series, category, object, material, purpose, price and size.

　 5, personal argument strategy

The strategy is to use real people to produce excellent results by using some product as a case, and propagate them to other consumers through propaganda, so as to stimulate consumers' desire to buy. Usually, there are tabloid newspapers, publicity campaigns, case TV programs and so on.