Focusing On Down Jacket For 43 Years, The Strongest Lineup Of Milan Fashion Week Gathered At Bosideng Show

As the only Chinese down jacket brand that landed in Milan Fashion Week, Bosiden launched the fashion week series at the Design Museum of the Triennial Exhibition of Italian Famous Art Landmark at 21:00 pm on September 19, 2019 Beijing time. Nicole Kidman, a famous Hollywood movie star and Oscar winning actress, Chiara Ferragni, the "universe blogger", Emanuele Farneti, the Italian editor in chief of VOGUE, and Ottavio Fabri, an Italian star artist, were present at the scene to support the Bosden Milan Fashion Week show. Kendall Jenner, the world's most popular supermodel, opened the Bosiden Milan show, which was her first time to show for Chinese clothing brands. Jean Paul Gaultier, a world-class fashion designer, also expressed his support for the Bosden Milan Fashion Week show on social media.

[Picture: Nicole Kidman and Kiara Farragoni at the show]

　 Gathering of superstars, Nicole Kidman, Ken Dou and Cosmopolitan bloggers helped Bosten show

As the world's top fashion feast, Milan Fashion Week, with a long history of 52 years, has a strong cultural heritage, which has attracted many international brands such as GUCCI, PRADA, Giorgio Armani, and can be called the world's fashion icon. As one of the four major fashion weeks in the world, Milan Fashion Week has always been regarded as the "barometer" of fashion design and consumption in the world, with profound history and rich artistic flavor. Milan Fashion Week has strict standards in brand selection: world-renowned popularity, unique design sense, and exquisite product technology are all indispensable dimensions to consider. This year, Bosiden, who has focused on down jackets for 43 years, entered the official agenda of Milan Fashion Week. As the only Chinese down jacket brand to appear, Bosiden showed the professionalism and design strength of Chinese brands to the world.

[Picture: supermodel Kendall Jenna leads the opening of Bosden Milan Fashion Week show]

Bosden Milan Fashion Week is full of stars. Oscar winning actress Nicole Kidman gracefully appeared in Bosden color matching long down jacket, with black suit inside, perfectly interpreting the charming style of Hollywood goddess. Kendall Jenner, a supermodel, led the show for the first time for Chinese brands, wearing a long down jacket of Bosideng's vast theme series, which opened the show. Chiara Ferragni, the "universe blogger" and the world's first blogger on the cover of VOGUE magazine, also appeared in the front row of the show wearing new Bosden products. In addition, Emanuele Farneti, the Italian editor in chief of the global authoritative fashion magazine VOGUE, Ottavio Fabbri, the Italian star artist, Giulia Pirovano, the president of the Italian Marangoni Institute of Fashion Arts, Carlo Capasa, the president of the Italian Fashion Association, and Solve Sundsbo, the official photographer of Chanel, also attended the show of Bosiden Milan Fashion Week.

[Picture: Nicole Kidman watching the show on the spot]

Joining hands with Italian starry sky artists, integrating professional craftsmanship and natural inspiration

Bosiden chose to hold the Milan Fashion Week show in the Triennial Design Museum, a famous Italian art landmark.

[Picture: Aerial photo of Bosiden Milan Fashion Week show]

The theme of Milan Fashion Week series is "starry sky, extreme cold and vast land". The series is based on the idea of getting close to nature, feeling the collision between ancient civilization and modern technology, and using the patterns of stars, aurora, bamboo forests, mountains and rivers, it uses soft, cold proof and moisture permeable fabrics and processes to interpret the integration of all things and express human's beautiful vision of nature.

[Picture: Models perform new products of Bosideng starry sky theme series]

This time, Ottavio Fabbri, an Italian national treasure painting artist, specially created the oil painting "Star Sky" for Bosiden, which is the inspiration for the design of Bosiden Milan Fashion Week Star Sky series. Mr. Ottavio Fabbri has a good name of "Star Creator" and is known as "Mozart in the Painting Industry". In addition, he was personally received by the Vatican Pope. In view of his outstanding contributions to the exploration of the stars, Ottavio received a lifetime sponsorship from the European Space Agency as a recognition.

[Picture: Chiara Ferragni, the "universe blogger", and Ottavio Fabbri, the star artist]

The combination of professional down jacket and modern art is the original intention of Bosiden's cooperation with Mr. Ottavio Fabbri. Its iconic "starry sky" oil painting has been widely used in the cutting of down jackets with different silhouettes. Inspired by the starlight, the designer uses reflective fluorescent materials at the brim, hem, zipper, etc. Bosiden hopes that through cooperation with artists, East and West cultures will blend together, and a new artistic spirit will glow on this practical piece of down jacket.

[Picture: Models perform new products of Bosideng Extreme Cold theme series]

The fabrics of Bosden Milan Fashion Week series have the function of wind and rain protection, which can withstand the extreme cold of minus 30 degrees. On the basis of cold resistance, Bosiden further upgraded the fabric to be environmentally friendly. Biodegradable fiber is used in the theme of Earth Vast, which can reduce the secondary pollution to the earth and air. Reflective gradient fabric in the starry sky theme and flower patterns that can appear in the sun not only enhance the safety of outdoor activities but also make them more interesting. The application of nylon graphite thin self heating fabric in the extreme cold theme not only effectively solves the problem of drying static electricity, but also has the function of antibacterial, bacteriostatic and ultraviolet protection. Bosiden aims to create a cleaner earth environment and a better life through strict selection of fabrics.

[Picture: Models perform new products of Bosideng's vast theme series]

International stars are planting grass, and overseas buyers showroom are competing to choose

This Bosden Milan Fashion Week has again received widespread attention at home and abroad. In addition to the big show in the Milan Triennial Design Museum, the Bosden Showroom is also crowded. Showroom not only has a rich and eye-catching series of displays, but also becomes a place where everyone competes to clock in and take photos. Fashion bloggers and well-known buyers have tried on the Milan Fashion Week series to actively experience and feel the wonderful production process of Bosiden, and are all impressed by the brand's originality and forward-looking artistic vision.

[Picture: Many buyers punch Bosden Showroom]

Nicole Kidman and other celebrities tried on Milan Fashion Week series, and highly praised Bosiden's professionalism and fashion attitude. Nicole Kidman said in an interview: "Today's Bosiden show is beautiful, and I feel a strong energy. The show is fashionable and warm, and I especially like to use it with turtlenecks, which is too fashionable." In addition, the world hall level design master Jean Paul Gaultier Stephane, a master of Hermes' royal fabrics, Solve Sundsbo, a photographer for luxury brands, Luna Bijl, a supermodel, and Wang Xinyu all called Bosiden Milan Fashion Show. A number of overseas media have reported on Bosiden Milan Fashion Show, and topics related to Bosiden Grand Show have also become extremely popular.

[Figure: Solve Sundsbo、Luna Bijl、 Wang Xinyu INS Po

43 years of brand accumulation, Chinese business cards are popular in 72 countries around the world

Behind the hot show of Bosden Milan Fashion Week is its 43 years of hard work in the field of down jacket. Since 1976, Bosiden has continued to focus on the R&D and production of down jacket products. Each down jacket has gone through at least 62 craftsmen and 150 processes. In addition, Bosiden took the lead in raising the down content of down jacket to 90%, with a puffiness of 800+. High standard production technology has won many international certifications for the brand. In 1995, Bosiden won the gold medal of the American and Russian expos, and introduced the fashion concept into down jackets for the first time; In 2001, Bosiden obtained the French certificate of high-quality scientific and technological products; In 2018, Bosiden won the Outdoor 2019 Annual Award. With 43 years of hard work in the field of down jacket, Bosiden has now sold well in 72 countries, including the United States, France, Italy, and won the choice of more than 200 million people worldwide.

Bosiden's outstanding performance in Milan Fashion Week not only marks the innovation and development of China's clothing industry, but also promotes the blending and collision of eastern and western fashion cultures, and shows the beauty of "Chinese clothing" to the world. From domestic to international, Bosiden has become a benchmark leading the development of China's clothing industry, and has been recognized and favored by more and more people. Looking forward to the future, Bosiden will continue to present the influence of Chinese brands to the world with a new attitude.

It is reported that on September 24, Beijing time, Bosiden Milan Fashion Week series will be launched worldwide. At that time, Bosiden Tmall flagship stores, global physical stores and buyer stores will be launched simultaneously, opening limited sales quota!