Super Bowl MVP Nick Fowles Signed Lululemon, Becoming The First Mainstream Player Spokesman Of The Brand.

Beijing time on March 12th, the fifty-second Super Bowl MVP winner Nick Fowles (NickFoles) announced on his personal twitter that he signed a endorsement contract with the sportswear brand Lululemon.

According to Darren Lowell, a sports business name, Lululemon, which started from women's fitness apparel, has been playing a major role in the men's sportswear market in recent years, while Fowles is the first mainstream male professional athlete signed by Lululemon brand. DarrenRovell

Lululemon chief product officer SunChoe has previously revealed that men's clothing is a key area of Lululemon growth, and they have already completed the goal of menswear sales of $1 billion in 2020.

According to Lowell statistics, the stock price of Lululemon has risen 63% in the past year.

In contrast, the performance of other mainstream sports brands in the past year is: Nike (up 28%), Ann Dema (up 28%) and Adidas (up 24%).

In January 2019, Lululemon raised its fourth quarter earnings and earnings forecasts, rising from $1 billion 120 million $-11.3 billion to $1 billion 140 million billion in $-11.5 billion.

At that time, Lululemon officials said that the fourth quarter revenue was stronger than expected, mainly due to sales during the best holiday period in six years.