The United States, Which Has Suffered Losses For Several Years, Has Finally Increased Its Revenue By Half A Year, An Increase Of 35.96% Over The Same Period.

Recently, Metersbonwe announced its first half performance report. Its main business grew significantly, with revenue of 3 billion 938 million yuan, an increase of 35.96% over the same period last year.

It is not easy to achieve such a remarkable result for the United States, which has been losing three consecutive years.

In the future, the focus of the development of the United States is still placed.

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As a little editor of the post-90s, I remember that in my student days, Metersbonwe is still a relatively small.

A decent brand.

The slogan "Metersbonwe doesn't take the unusual road" spreads all over the streets and lanes, and the strong implanting of American Bang ads and Jay Chou's love endorsement in the "meteor shower" together make the popularity of the brand popular.

In 2008, after the listing of Metersbonwe in Shenzhen Stock Exchange, its performance increased year by year, even breaking through the 10 billion mark.

But since 2012, foreign fast fashion brands have joined China.

Competition and the rapid expansion of the US state in 2018-2011 years led to overcapacity and stock squeezing.

Even in 2016, they had to sell their subsidiaries to maintain their survival. By 2017, the company's net profit remained unchanged.

In order not to be eliminated by the market, Metersbonwe began to adjust its business mode and pform light assets operation into a heavy asset growth mode.

Unlike other brands of mobile e-commerce providers, Smith Barney still hopes to save losses through offline channels.

Therefore, many shopping centers ushered in the new form line shop of the United States, the style is more fashionable front, but more visitors are few, so this road is still difficult.

Mei Bang deeply realized that not upgrading the core competitiveness of the brand will eventually be eliminated by the market. In the follow-up development, the United States and the United States should take a multi-faceted channel layout in order to enhance the core competitiveness of the brand.

It was not until this year that the upgrades of the products and retail capabilities of the United States were initially revealed.

According to the report, the growth of women's clothing has reached 52.92%, and the market development of Moomoo and ME&CITY KIDS children's wear brands has also achieved remarkable results. The growth of children's clothing and accessories products in the main business has increased by 54.14%.

But we can see from the earnings report that although the United States and the United States have reversed their profits and losses, the gross profit has declined.

The main reason for this is because of its historical legacy - inventory backlog.

We all know that changes in fashion are always too fast for people to be caught off guard. Therefore, inventory management becomes a big problem when the US and the fast fashion industry are overloaded.

Moreover, the price difference between the US and the multi channel products has greatly increased the problem of excess inventory.

Although the United States has realized that enterprises are in an invincible position in competition, industrial expansion and pformation and upgrading are urgent.

However, product positioning is not clear, target consumers are not clear and product development speed is not enough, which are obstacles to the further development of the US state.