What Kind Of Experience Is The Display Of NEAR WHITE'S Store In Demo Store?

A kind of

A kind of

According to the world clothing shoes and hats net, in April 30, 2017, NEAR WHITE

Officially opened the exclusive shop under the door of experience shop.

Coordinates are located in the trend center of the trend center.

Shanghai Joy City.

This is the NEAR WHITE white shirt franchise offline experience shop, which means that the previous year's online market expansion will no longer be the only way of thinking, but online and offline simultaneous linkage.

A kind of

NEAR WHITE white shirt Shanghai Joy City store

Shop address: Shanghai Joy City, North Tower, 126 shops on the first floor

Four ceremonies of "shirt"

Today, on the spot.

And shop decoration, including the details of cold food, flower art, and all of them reflect the attitude of "Less is more".

As a platform to focus on designing white shirts, "white" is undoubtedly the main color of the scene. It is clean, pure and simple. It is precisely because of this "white eye" and walking in a corridor that it has become one of the most eye-catching shops.

Mural for global cartoon artist TANGO for NEAR WHITE white shirt.

Shop painting

There are exquisite cold buffets on the spot for guests to enjoy.

At the opening ceremony, Wei Jianping, general manager of Shanghai Joy City, and NEAR WHITE white shirt co-founder &CEO Xu Lu respectively spoke for NEAR WHITE white shirt shop opening speech.

General manager of Shanghai Joy City, Jianping

NEAR WHITE white shirt co-founder &CEO Xu Lu speaking

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The ribbon cutting ceremony guests from left to right: the famous fashion designer Chen Zi, what to do on weekends: walk up the founder of APP Chen Xiao, Shanghai Joy City General Manager Wei Jianping, NEAR WHITE white shirt co founder &CEO Xu Lu, global cartoon artist TANGO, NEAR WHITE white shirt design director Wang smile stone.

NEAR WHITE white shirt specially prepared for the opening of the four courtesy, including the "direct reduction of 100 yuan", "NEAR WHITE X TANGO joint products, TANGO comics or NEAR WHITE White Shirt Custom passport clip, Shanghai Joy City Ferris wheel tickets" four different levels of early feedback.

The rules for participating in the event include offline search for display boards set up by brands in Shanghai's Joy City and interaction with NEAR WHITE white shirt online social media accounts.

(specific details of the activity poke here to understand Oh)

Guests experience NEAR WHITE white shirt at close range.

Set up designer's creative platform.

Set up the 1st anniversary NEAR WHITE white shirt global designer collection platform, is the UP life of the white energy aesthetics coordinates, focus on the design of white shirts.

Since its inception, the platform has identified the "fast fashion" positioning in the field of white shirt with high design and technology.

The first product "tribute to the classics" series

In addition to having its own fixed designer, NEAR WHITE white shirt is also an open collection platform for designers.

Over the past year, the platform has been working with more than 20 designers, including Yang Mei, Xu Muhui, a young designer who visited Japan, Korea and Germany, and Wang Yixiang, a young designer Wang Yixiang who won the ESMOD Gold Award and opened for China International Fashion Week, and Guo Ru, a designer from New York's top Parsons Design Institute, and a French designer Arnaud Marquoin-Seignolles Campan de Lanet.

These designers have a very clear personal style and stable design quality. Their combination with NEAR WHITE white shirt is the process of redefining the concept of white shirt accepting different styles of designers. The result of this fusion is that the platform produces three series of more than 200 sets of garment look, and separately interprets three different styles of health rhythm, fashionable and fresh and basic.

In October 2016 and March 2017, there were 105 sets of look on the two fashion week of China International Fashion week.

2017/18AW China Fashion Week NEAR WHITE white shirt special conference

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"NEAR WHITE white shirt" as a start-up platform, has been online for a year, including "one", "Camellia", "D2C", "LOOK" and "beautiful pretty woman" for the third party platform cooperation and "Tmall flagship store" on the basis of sales.

This year, in the electricity supplier channel, the white shirts will focus on the sales of the "basic funds". The offline experience shop aims to further enhance the close contact between the brand and consumers and enhance the sense of experience of trying and touching. Therefore, more design and personalized products will meet with consumers.

Feedback from zero distance will be the first and important significance of this Shanghai Joy City experience store, which is an exciting "jump" for the brand side.

After all, offline experience shop is the scene of "experience", and the result is still unknown.

2017/18AW China Fashion Week NEAR WHITE white shirt special conference

The main force of new generation consumption

"Throw olive branches"

This "marriage" with Shanghai Joy City is the result of consistency between the two in terms of the crowd oriented and overall environment.

Faced with the changing consumption concepts and habits of the new generation of younger consumers, the pformation of strategy is particularly important. Integrating the creativity and new play into the existing basic content, forming a virtuous circle of "breaking" and "building new" is a matter of NEAR WHITE white shirt and Shanghai Joy City.

Guests toasted together to celebrate the opening of NEAR WHITE white shirt shop.

In fact, NEAR WHITE white shirt is the product of the subdivision trend of the new generation of consumer groups. It is hoped that based on the new needs of this era, with a temperature and historical story, and a platform of creative designers with experience, we can give all the different personalities, identities, ages, but the pursuit of unparalleled experience and a little bit of refined interest, so that individuals who are independent, lively, sexy, intellectually, witty, punk, power and desire can express themselves in a simple and appropriate way, providing the best expression of personal style.

Thus, in early 2017, NEAR WHITE white shirt and the multinational exhibition held in New York, Brussels and other countries, fans all over the world, micro-blog fans have already broken millions of blockbuster artist TANGO cross-border cooperation, launched a series of 8 couples lovers.

TANGO illustration style is simple, unique, creative and humorous and realistic, and fans are dominated by young and fashionable people, while white shirts emphasize variety and creativity.

Therefore, the combination of the two is achieved under the scrutiny of the inspiration and romantic feelings.

This series of cross-border products, from idea to product launch, lasted for 6 months.

In February 2017, this series officially launched on-line sales, and young fans responded enthusiastically.

NEAR WHITE X TANGO "love series" of "dependency"

NEAR WHITE X TANGO "love series" of "seal"

NEAR WHITE X TANGO "love series" of "meet"

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　　另一方面，近日斩获“年度城市商业新地标”大奖的主题化购物中心上海大悦城，明确爱情主题定位，以情感线索联结商业，面向新一代年轻消费群体提供和创造需求，发出精神感召——国内首个悬臂式屋顶摩天轮SKY RING，兼具科技感与时尚感，独特高品质的空中大餐和下午茶提供了独特的体验感与趣味性，面向公众开放后客流巨大;后现代工业化风格的轻艺术街区摩坊166，让购物中心不止于购物，而制造出一种“商业跨界”的新局面，大幅度丰富了消费体验感;以及堪称独立的消费目的地的浪漫屋顶、焕新的众多国际知名零售品牌及首店品牌的入驻等诸多方面，均在无声向消费者传达“年轻化”及“个性化”的讯息，多方面创意的跨界与融合打破了传统综合百货商场在消费者心中的刻板印象。

The most representative "SKY RING" Ferris wheel in Shanghai Joy City

For NEAR WHITE white shirts, this is a new attempt. Joining the offline market means the adjustment of product strategy and the division of product line. No matter online or offline, the goods or services that can be provided to consumers in different scenarios are a turning point worth waiting for.

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Offline shop: Shop 126, North floor, Shanghai, Jingan District, Shanghai.

Offline shop: three layers of Yintai IN88 shopping mall, Wangfujing, Dongcheng District, Beijing.

Weibo: @NEARWHITE white shirt (in progress!)

Wechat: NearWhite white shirt.

"NEAR WHITE white shirt" global designer platform,

It is the white life aesthetic coordinates that converge UP energy.

"NEAR WHITE" focuses on designing white shirts.

"White and different" is the fashionable dogma of "NEAR WHITE white shirt".

"NEAR WHITE white shirt" is not the work of several fixed designers, but is the common brand of all creators on the white shirt designer collection platform.

To create the most "white" brand of Chinese local and even world fashion circles.

Spread the hidden white dream into the world.

It is the beginning of NEAR WHITE.

More interesting reports, please pay attention to the world clothing shoes and hats net.