Leather Fashion Industry Still Has Much Room For Improvement.

"Leather fashion industry still has a lot of room for improvement, but it is not far away from" old enterprise "," old product "and" old format ". We must cultivate new kinetic energy.

In an interview with reporters, Zhang Yueming, chairman of China Leather City, Haining, said.

Flexible quick response supply chain, personalized customization, demonstration production...

In the course of the interview, reporters heard more than one time entrepreneurs talk about these words.

Zhang Yueming told reporters that Haining's leading enterprises in the forefront of innovation are basically using the production mode of "flexible quick reaction supply chain" to deal with the fast and personalized demand of the market. There are many specific ways, such as trial production of a batch of new models, two or three trials of water in each store, and interaction with consumers through various channels. Once the marketable style is found, the goods will be replenished immediately.

Some enterprises combine flexible quick response supply chain with personalized customization, and design and produce quickly according to the individual needs of consumers.

"From design to raw material purchase, clothing production and then to the market, the traditional supply chain mode takes more than 120 days. The international garment giant ZARA, which first proposed the" sensitive supply chain system ", has achieved a global rapid response for 15 days, which is regarded as a miracle by the industry.

Our requirement is that the whole process must be completed within 7 days from the order to the design, plate making, production, and then to the cabinet or directly to the customized customer. "

Main Leite, chairman of Haining Fashion Co., Ltd., Ge Yaguang, told reporters.

Zhou Jie, chairman of Haining Elmar leather fashion company, started building his company in 2012. After several years of operation, he found that a trend is becoming more and more obvious: more and more styles, and single output is getting lower and lower.

"Last year, the company developed more than 1000 styles, and the largest number did not exceed 2000.

In the past, one style can achieve tens of thousands of pieces.

This shows that consumers' demands for personalization are getting higher and higher.

In addition, enterprises are also very cautious now, and seldom, as in the past, they produce a large number of clothes and put them on the market in order to avoid "dead" in the backlog of inventory.

Zhou Jie said so.

Ge Yaguang told reporters that in order to deal with

The company has set up a "flexible fast reverse production line". In his own words, "five orders of ten orders can be delivered the fastest one day."

At the 2017 China leather and leather raw materials exhibition in Haining, the reporter also noticed a phenomenon: some raw materials exhibitors and specialized design institutes cooperated to develop the new style, and made the original accessories into clothing garments.

For example, Desheng leather from Shuozhou, Shanxi, and Italy design team have developed a series of exhibitors of raw materials and garments, and invited designers to come to the venue to explain the trend of products and garments.

Zhang Qingzhong, chairman of the company, said: "raw materials are for clothing. When we develop products, we have taken into account what kinds of clothes are suitable for different fabrics.

The direct display of clothing is to let clothing enterprises have a full understanding of raw materials, and on the other hand, provide a clearer direction for the design and development of garments.

"In the final analysis, the new kinetic energy of industrial pformation and development is forced by the market, and it is said in a sentence:" you have changed the world. "

In the face of industry adjustment and fierce market competition, if "the world has changed, you have not changed", for the development of enterprises can be disastrous.

Zhang Yueming analyzed this way.

"2017 real leather logo Cup China International leather and fur fabrics fashion design competition" winning list was announced in Haining.

The competition is sponsored by the China Leather Association, CO organized by the Haining Municipal People's government, Haining leather city of China, the textile and clothing Research Institute of The China Academy of Art, and the national leather quality supervision and inspection center of Zhejiang.

The competition started in November last year, and 144 entries from nearly 30 enterprises in Zhejiang, Hebei, Henan, Anhui, Shandong and Turkey entered the competition.

The final competition expert group has produced 10 fabrics best research and development enterprises, 6 individual awards and 20 best research and development fabrics.

It is reported that the "genuine leather mark" certification mark was one of the first Chinese certification marks registered by the China Leather Association in 1994 in the State Administration for Industry and commerce, and has been registered internationally in 18 countries and regions overseas.

Reporters noted that in January 20th of this year, sponsored by the China Leather Association, the Haining Municipal People's government and Haining leather city of China hosted the twentieth "dermis logo Cup" China International leather fur clothing design competition. Haining, Tong two fort and Chengdu three major tournament preliminaries have been announced.

The "leather logo" design competition started in 1997, when it was called the national leather clothing design Grand Prix, which was held in Haining.

Later, it expanded to the Grand Prix of leather and fur clothing design. The competition area also expanded from Haining to Tong Er Bao and Chengdu.

Now the competition is extended to fabric design.

This shows that the importance of design for industry development has become a common action from consensus. "

The president of the Haining Leather Industry Association has made such a statement to reporters.

Reporters also learned that leather and fur clothing design competition requires enterprise funding, raw materials, equipment and manual assistance to complete the proofing and production of the competition garments. The enterprises willing to "generously" have made deep contacts with contestants (many of them are related academies) from the very beginning, and many of the top designers who came to the fore through the contest are being promoted by the enterprises.

This accumulation has led to the formation of Haining's leading "design +" gathering place.

At the same time, cooperation between Haining and Tsinghua University, China Academy of fine arts, and other well-known institutions and design institutes at home and abroad has also been expanding and strengthening. The Haining municipal government has also encouraged enterprises to send designers to "charge" by subsidizing tuition fees, and supporting the industry to set up the first national leather Designers Association, Haining Designers Association.

Zhejiang provincial characteristic industrial design demonstration base has successively settled in Haining.

Up to now, there are 40 design enterprises with independent brands and independent design capabilities in Haining China Leather City and its surrounding areas, 60 design centers, 642 full-time designers, 1 provincial excellent industrial design enterprises, 16 Jiaxing and Haining municipal excellent industrial design enterprises (Design Center).

The total income of design enterprises and Studios has reached 567 million yuan, and the output value of design pformation has totaled 9 billion 405 million yuan, with a total investment of 72 million 600 thousand and 700 yuan.

For a long time, manual sewing has always been regarded as the quintessence of the "craftsman spirit" of the garment manufacturing industry. However, for enterprises, the low efficiency of automation and the rising cost have become more and more difficult problems in recent years.

Can leather clothing enterprises realize intelligent manufacturing by means of information technology? In an interview with Main Leite Fashion Co., Ltd. in Haining, the reporter saw this attempt: the company not only introduced

And a new pipeline has been set up with various automation devices.

Main Leite, chairman of Haining Fashion Co., Ltd., Ge Yaguang, took the company's sheepskin jacket to account for the reporter: the same 20 workers, the traditional production line a working day to make up to 75 pieces, "Main Leite" production line because of multiple processes to achieve automation, output can reach 150.

It is reported that ERP management, automated production and 6S management have been tried and promoted in some enterprises in recent years, and this trend is obviously in line with the government's expectation.

In an interview with the Haining Municipal Bureau of information, the reporter saw a document entitled "policy measures to promote the pformation and upgrading of leather industry", including 11 encouraging measures: R & D, brand building, talent introduction and training, market expansion, e-commerce, bigger and stronger, personalized customization, and establishment of leather fashion industry development fund.

At the fourteenth Party Congress held in Haining at the end of December 2016, the city proposed that it would take five years to include

The three traditional industries, including warp knitting and home textiles, have become a fashion industry with a scale of 100 billion yuan.

Since 2015, the Zhejiang provincial government has also issued the "outline of Zhejiang's fashion industry development plan" and "guiding opinions on accelerating the development of fashion industry". It has clearly listed the fashion industry as one of the seven trillion industries supporting the economic development of the province. The goal is to create a fashion industry with a scale of trillion yuan by 2020.

In June 2015, the Zhejiang provincial government announced the first batch of 37 provincial-level characteristics of small town creation list, with Haining Leather City as the core of Haining leather fashion town officially finalists.

Haining leather fashion town will build 8 projects: Fashion Industrial Park, headquarters Economic Zone, international fashion brand hall, headquarters business district, designer dream factory, leather science and innovation center, international fashion leisure garden, fashion style street, etc.

Zhang Yueming predicted, "the scale of leather and fashion industry will expand in the next three to five years, but the structure will undergo tremendous changes. Many of the enterprises that have once been in vogue will no longer exist, instead of those" new forces "who dare to innovate and invest.

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