Lucy Activewear Launches New Product Line Lucy Indigo

The sportswear brand Lucy Activewear has launched a new product line called Lucy IndiGO. The slogan is quite loud: "cowboys can't do it, Lucy IndiGO can do it".

The Lucy IndiGO series started two years ago, which includes 4 trousers of 3 colors. The trousers are straight, Legging and legged, and jackets.

The style is a jacket and the price is between 128 and 148 dollars.

"Lucy IndiGO. is a completely new series.

The difference is that we will

The pattern is printed on sportswear. This is the custom color and model for cowboy style.

"Every single item can be used as a cowboy match, but with Sportswear's functionality, it can move flexibly and at the same time has good ventilation," said Laurie Etheridge Etheridge, President of Lucy Activewear.

In the past two years, jeans have been worn down because yoga pants are too popular.

However, according to the latest report released by consulting firm NPD, the sales of cowboys and men worldwide increased by 2% over the past 6 months ending 2016, which is about 130 billion US dollars.

Among them, the sales volume of cowboy 4% has driven the rise of cowboy sales worldwide. Over the past year, cowboys sold 304 million single products.

"The cowboy industry can seize this opportunity to reverse the declining situation.

Compared with last year, female consumers have bought more cowboy products, but the average growth rate of the industry has not increased, and manufacturers need to seize this opportunity, for example, products need more innovation and warehousing.

NPD chief industry analyst Marshal Cohen said.

It seems that Lucy IndiGO does belong to the NPD of consulting firm.

However, grafting the cowboy and the sportswear wind is nothing new.

In 2015, Levi 's launched a series named commuter (Tong Qin), specially designed for cycling Tong Qin.

This series of jeans has been used in the classic 501 3M style, but with more stretch and breathable fabrics, the higher waistband is suitable for sitting on the seat of the bicycle. A little bit of trouser legs can be rolled out, plus the design of the reflective strip of 3M.

Jackets also play a leading role in weatherproof, backlighting and all kinds of bag elements.

Another new brand, ADAY, is designed to keep the sport style, but at the same time, it wants to meet the needs of consumers outside the gym.

"Its design inspiration comes from functional sportswear, but it looks cool at the same time, and it can wear jeans."

Nina Faulhaber, founder of ADAY said.

Previously, Lucy Activewear has been selling professional sportswear, including yoga wear, running sportswear and training clothes.

This Lucy IndiGO is a new attempt of this brand.

Lucy Activewear is a brand under the VF group. It is divided into 9 sports brands, including The North Face, Vans, Timberland, etc. in the sports category of VF group, while Wrangle, Lee, and 7 brands belong to the denim category.

In addition, VF group also has professional sports brand Nautica and 7 For All Mankind.

Lucy Activewear belongs to the group's specialized women's sportswear brand, and is now mainly sold in 50 American VF stores.

This brand can develop the technology of "denim pattern on cloth", and also because it can use the VF Design Laboratory in California.

Of course, like all sports brands selling yoga pants as a selling point in social media today, the brand also runs a blog called LUCYLETSGO, which sells products to young female consumers.