Net Red + Live Broadcast: South Korea'S Clothing House Layout New Mode Of Electricity Supplier Economy

In May, 18-5, 19, Japan and South Korea clothing homes joined hands with the famous fashion people in hand Tao and a live broadcast of Korean fashion trip, taking you on a blingbling tour.

Cutting edge.

What is net red?

"Internet red man" refers to people who are popular with netizens because of an event or behavior in real life or online life.

They are popular stars in all walks of life and are popular with countless fans.

The formation of net red is not an accidental event. It is the inevitable result of the comprehensive interest of the new media, such as the network pushing hands, the traditional media and the psychological needs of the audience.

Exploration of net red liquidation mode

With the rapid development of WeChat micro-blog, new media has become the most convenient way for users to get information. With the help of the new media platform, the rapid growth of a large number of net red has boosted a new form of economic growth -- net red economy.

stay

When it began to rise, there appeared a net red hatching company represented by the Li family and durian family on the Taobao platform.

These incubators were originally successful Taobao merchants, but in collaboration with net red, they were responsible for communicating with fans and recommending goods. The incubator focused on store operations and supply chain construction and design.

This strong combination mode has already shown its power.

Compared with some well-known network operators, holding many famous net red, in addition to creating a crown Taobao shop, but also attracted the attention of VC.

Live + net red

At present, the way of combining net red and live broadcasting has become a new economic growth point of the electricity business community. The common logic of the participation of the electronic commerce providers is that compared with the display of traditional copywriters and pictures, the net red plus live broadcast method is easier to aggregate consumer groups, the wider range of drainage, while the entertainment entertainment mode of consumption will greatly enhance the conversion rate of products.

So this time

The implementation of the Korean net red through the live broadcast also officially represents the electricity business network red cash model and the confidence of this new economic form.

This event was selected by Tan Xiangjun, Jjun, Youku, the champion of the goddess of goddess of the gods, the member of the women's group "Ngirls". "Huang Qi Jin Fanfan", the famous fashion blogger, Yoko Xiong Wendan, Sina fashion expert, etc., compared with the traditional display mode of the electricity supplier, the way of net red live shows the characteristics of the "Internet economy" such as "scene, life, personification".

And for the first time, it has attracted nearly 200W of the viewers in several live platforms, and the flow rate of online shopping has reached a peak value, with a new customer share of 80%.

Based on the vision of net red economy, the Korean fashion tourism live broadcast by Han Du Yi house is a fresh attempt to explore the net red economy mode.

As the first brand of Internet fashion in China, Han Du Yi house has made an organic combination of net red and live broadcast, aiming to explore new economic growth points in the field of electricity supplier.