2016 The Gabon Will Open Tomorrow At The Guangdong International Exhibition Centre.

2016 the Gabon will open tomorrow at the Guangdong International Exhibition Centre.

This year's Fair will continue a major theme exhibition and six professional exhibitions.

Among them, the United States and China

Co sponsored international

Luggage and bags

The total area of the exhibition will reach 16000 square meters, with more than 300 exhibitors from major domestic shoemaking places.

The prophet of warm spring duck.

A few days ago, reporters visited some of the shoe companies attending the exhibition found that in order to deal with the plight of domestic and foreign markets, in recent years, developing private brands, increasing R & D and marketing efforts has become the path of pformation for many shoe companies in Dongguan.

Part of the pure foundry enterprises face the adverse situation of rising production factor prices, and are faced with many difficulties.

And some shoe companies rely on the characteristics of high technology content, wide brand awareness, strong design and research capabilities, and so on.

It can be said that this year's international fashion bag and footwear exhibition will be a barometer of China's footwear industry and the world's footwear industry.

1. scale

The scale of special enterprise booth exceeds last year.

According to the responsible person in charge of the organizers, the exhibition hall of the international fashion bags and shoes and hats exhibition hall reached 16000 square meters this year, and more than 300 exhibitors from major domestic shoemaking enterprises.

Among them, there are more than 30 specially equipped enterprises, and many special enterprises have more booth than last year.

The official told reporters: "such as Dongguan native Qisheng, Hong Kong Jie and other enterprises will be unveiled Gabos."

The responsible person told reporters that the international fashion bag and footwear exhibition in the Expo is to build a platform for the exchange and trading of the footwear bag industry chain. For the first time, the Gabon will use the O2O electricity supplier experience exhibition to synchronously release the exhibition online and offline.

In addition, this year, for the first time, the major trade associations, professional market leaders and related footwear companies will be jointly sponsored by the US and China footwear industry network to participate in the "2016 China footwear industry Internet + enterprise pformation and upgrading theme dialogue conference".

From this series of activities, shoe manufacturers can learn about the latest trends in the development of the footwear industry in the world, and cutting-edge technologies.

Xu Jingnuo, the founder of PathFinder, said that the government has also subsidized part of the exhibitors' decoration fees in order to lighten the burden on enterprises and promote the development of enterprises.

Xu Jingnuo believes that Gabon will enable many processing enterprises to build the confidence and power of Chinese original brands.

2. products

Multi functional shoes are relatively profitable.

Xu Wenxiong, general manager of Yong Du Shoes Co., Ltd., worked in the factory for many years. He founded the Yong Du shoes industry in 2010, specializing in producing shoes with intelligent elements such as smashing, puncture prevention, antistatic and oil resistant.

Talking about the phenomenon of many shoe companies moving abroad in recent years, Xu Wenxiong told reporters that he once had a friend who went to Vietnam to invest in 2006 and made a lot of money. At that time, the 1 yuan invested was now 9 yuan.

But now it is no longer meaningful. Vietnam's labor costs are also rising. In contrast, Dongguan's industrial chain is complete and its workers are skilled in producing special purpose shoes.

For example, the multi-functional safety shoes produced by the Yong Du shoes industry have relatively high technical requirements, and Vietnam can not produce them. Therefore, the external competition pressure is not big, and the profit is higher than the production of ordinary sports shoes, more than 6 points.

And the "private" products launched by the "Ma Ting" brand in Nancheng have brought higher profits to enterprises.

Ye Feng, an exporter of leather products, founded the "brand" brand in 2013 and opened the exhibition shop in Nancheng.

At this year's Gabon conference, "Madian" brand Lanting Pavilion series, plain series, Maple Leaf series, letter series will be unveiled, hoping to expand the high-end market by Gabon.

Ye Feng said that the price of the "brand" brand is mainly in the high-end market, so the price will be relatively high. A golf bag is about 4000 yuan, of which the cost of leather material is about 2000 yuan.

3. brand

Making use of manufacturing advantages to build independent brands

Xu Wenxiong said that although the product profit is high, the Yong shoes industry is also preparing for the rainy day, and began to build its own brand. Last year, it began to create "JACK.JIE", using its advantages of multi generation production and Dongguan's perfect industrial chain, and working with the designer team to play the leading role in outdoor leisure brands, mainly in the electronic business platform sales.

Xu Wenxiong said that this year's Gabon will display multi-functional shoes, especially for iron ore shoes in the field will become the focus of the exhibition, hoping to find more customers through the Gabon.

Speaking of the "Ma Ting" brand building mode, Ye Feng told reporters that in the display shop, it was mainly customized orders.

In addition to customization, sales will also supply some high-end shopping malls and match sales with related costumes.

Ye Feng said that in the high-end private custom area, Dongguan's market is far from enough, because Dongguan people are relatively low-key and pragmatic, so they always want to explore Beijing, Shanghai, Guangzhou, Shenzhen and other cities.

We hope that we can find partners through Gabor and develop the brand collection store mode, that is, display a variety of brand collections, enhance the taste of culture, and change the high cost operation of separate stores in the past.

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4. R & D

5000 experiments were designed to produce a shoe.

More shoe manufacturers rely on R & D, giving products more innovative elements, and out of a new path.

Ye Feng told reporters that the use of "ancient rub color" technology, the first hand to create high-end men's shoes, now has expanded the product line to leather goods series.

In addition to its exquisite materials and exquisite workmanship, matin's product is characterized by its strong cultural atmosphere and is very suitable for high-end people.

Zhao Zhenpeng, who started his shoe making business, once experimented 5000 times before and after designing for a shoe that can slide back and forth.

Zhao Zhenpeng is the founder of the martial arts shoes "Damour Wu" brand. This year's Gabon conference, "Damour Wu" will launch a series of martial arts shoes, flowers rich series, casual shoes series.

Zhao Zhenpeng's factory used to produce shoe products in the past, producing 8 million to 10 million pairs of shoe materials every year.

In 2012, he decided to create the "Damour warrior" brand, specializing in the domestic martial arts market, and developing an extended market including shoes, including shoes.

"The company is now adopting the mode of" external support ", putting the processing cost of export shoe material on the product of" Damour Wu Er ", and invested about 15000000 Yuan before and after.

Zhao Zhenpeng said.

Zhao Zhenpeng told reporters that because of the reasons for their own martial arts, it is very good to understand the benefits of a good shoe for martial arts practitioners, so they attach great importance to product development. Every time the new product comes out, Zhao Zhenpeng will go to martial arts school to promote the products that are best suited for martial arts.

"More than 20 members of the design team, I will be able to Wushu alone, the basic design is me", martial arts shoes foundation requirements not higher than 5.5 millimeters, must have stability, can wrap feet, pipeline type and so on.