The 315 Party: The Internet Has Become The "Worst Hit Area".

CCTV in 2016 The 3.15 party On the Internet, the Internet has become "the hardest hit", online ordering, second-hand car trading platform, mobile APP security, quality of cross border imports, Internet Brush list, intelligent hardware and so on were exposed. Is it hungry? TaoBao The company was named for the car, easy to shoot, public comment, beautiful talk, glutinous rice, everyone's investment, loaning treasure, wing payment, Baidu wallet, Tao Youdao, Crazy Bird, everyday cool running and other enterprises.

According to China's e-commerce complaints and rights protection public service platform monitoring data, in 2015, through the online submission, telephone, e-mail, WeChat, micro-blog and other complaints channels, the total number of users of the national network consumer involved. Online retailers The number of complaints increased by 3.27% over the same period in 2014.

According to China's e-commerce complaints and rights protection public service platform data, 2015 of all complaints received by the platform accounted for 43.74% of online shopping, 24.05% of life service O2O, 7.53% of cross-border Internet shopping (sea panning), 5.76% of Internet finance, 2.63% of B2B network trade, 2.51% of micro business, 1.85% of mobile phone industry portal, 1.09% of logistics express, and 10.84% of other logistics.

According to CCTV's 3. 15 evening party, the first complaint showed that many e-commerce websites were named for sale. Online shopping related complaints account for 25% of the total complaints, becoming the hottest complaints received by the 3. 15 party.

In view of the phenomenon of Internet brush scalding, such as Taobao, public comment and beauty, Yao Jianfang, a legal rights analyst of the China Electronic Commerce Research Center, said:

Hot spot analysis: brush has become a common phenomenon in the Internet industry, forming a gray industrial chain. Among them, businesses, third party scrolling platform, express and so on are involved. The companies involved are more influential. Taobao, public comment, beauty, glutinous rice, and other Internet financial products such as people's investment, lending, treasure, wing payment, flash silver, Baidu wallet and so on are all CCTV's 315 roll call, becoming the finale of the 315 party.

Impact: Internet brush has been a long-standing, resulting in three major hazards. (1) for consumers, the false reputation and trading volume are misleading to their purchase decisions, so that their consumer rights and interests can not be guaranteed; (2) for the peer businesses, false reputation and trading volume are unfair competition and fair market competition; (3) the third party business platform has repeatedly cracked down, but has not failed to stop this phenomenon, and has become an industrial "cancer", which has generated a large number of dishonest businesses active in the electronic business platform.

Strategy: for Internet scalding, multi party linkage is needed to jointly combat bad business practices. First, the regulatory authorities should establish and improve legislation to strictly crack down on brushing behavior; secondly, the third party platform should cooperate with law enforcement in terms of technology and platform rules; finally, consumers will report to bad business practices.

　　 Brush list is abnormal competition behavior, platform side storage supervision responsibility.

There are two common ways to sell electricity suppliers, one is sellers looking for so-called consumers to make false transactions. The seller buys the express number, and the consignee and the sender are not in conformity with the actual buyer or seller. The other is the courier company sends out the empty package, but the courier company does not complete the distribution, and helps the seller complete the logistics information on the platform.

According to the Interim Measures for the management of Internet transactions, scalping is a kind of abnormal competition behavior, which not only damages the rights and interests of consumers, but also disrupts the normal competition order. However, the brush line has a certain degree of concealment and dispersion, and it has great challenges to the law enforcement of the business sector. It is difficult to judge or investigate the responsibility of the network trading platform. Unless there is evidence that the platform side supports or acquieses the seller to brush or to provide convenience to the seller, it is a joint infringement. But in practice, it is difficult to determine whether it is the support or acquiescence of the platform side.