PUMA Works Together Again To Launch The ALIFE 2016 Spring Summer Series.

Recently, the world-renowned sports brand PUMA and the street brand ALIFE, born in the Lower East District of New York, once again joined hands to launch the 2016 spring summer joint series.

In the shoe store of Rivington Street 158 in the Lower East District of New York, the ALIFE working team, with its concentration and concentration, has perfectly explained the influence of sports on its life and street culture.

Based on this enthusiasm and professionality, the PUMA x ALIFE new series can be interpreted as two parts.

The new series of X ALIFE can be interpreted as two parts. The first part is inspired by football, and the second part is inspired by the brand's urban culture heritage in New York.

The first wave product of PUMA x ALIFE draws on the inspiration from the design concept of ALIFE Street dress, from the football dress, which is decorated with No.1 PUMA Archive logo and ALIFE 158 printing, and has the number of athletes representing its shop at Rivington Street 158.

Nylon Archive Wind jacket adopts the original style of PUMA Archive series, which integrates comfort and convenience of street clothes.

ALIFE Soccer Jersey Tee design inspiration comes from soccer jerseys, using double-sided knitted, moisture absorption and sweat perspiration materials and dry cell technology to create a naturally casual sportswear sense.

In the PUMA x ALIFE second wave products, ALIFE is pouring its love for the city.

The inspiration for fashion design stems from the 1975 Welcome to Fear City (welcome to the city of fear). Its text and logo elements are integrated into its single product Olympic Tack Savannah jacket.

The design of Olympic Logo Tee and Olympic Running Tee.

In this series, the two brands of Tongli

The ALIFE strong New York urban culture heritage and PUMA's perfect combination of sports performance street dress creativity.

The design of Blaze of Glory x ALIFE is the most vivid expression of the bustling bustle on the streets of New York.

The unique TRINOMIC technology outsole uses neoprene synthetic rubber with Niba leather and infuses spray spot pattern elements to perfect the brand design concept.

The PUMA x ALIFE new series has pformed the classic shoe R698 into two styles of shoes with different styles.

The first one is made up of soft fur, embroidery and Niba leather. The second one is black, which combines sports style with ALIFE's street creative design.

Not only that, ALIFE also takes PUMA STATES shoes as the design prototype, making the loyal fans of the classic brand anti fur shoes excited.

The design of the shoe has a strong sense of pop art, which is even more cool under the contrast of smooth and embossed snake leather runway.