Look At The Spring Festival Consumption And Know Where The Chinese Money Goes.

Overseas media said that the most active spring festival in China over the past 1 years has been over.

As a barometer of the year's economic performance, during the Spring Festival of 2016, China's domestic

Sales increased by 11.2% over the same period last year, reaching 754 billion yuan.

The growth rate was unchanged from last year, at a bad or bad level.

Japanese economic news network reported on February 18th, if we carefully observe the consumption content, we will find that the whereabouts of money in Chinese pocket are undergoing obvious differentiation.

"Spring Festival has been a lot of people to travel, but I have never seen so many people," said Lao Li, a tour guide in Xi'an, Shaanxi (56 years old).

In February 13th, when the Chinese New Year holiday was drawing to a close, although the snow was floating in Xi'an, there was still a long queue in front of Terracotta Army, museums and other scenic spots.

The 5 star hotels in the city cost more than 500 yuan per night, but they are still booked up.

In restaurants, the dialect can be heard everywhere, though it is mainly middle-aged and elderly people, but there are also ginseng of all ages.

The impression is that although it has not yet reached overseas travel.

However, there are more and more people living in the inland areas who are relatively well-off.

According to the statistical report issued by the China National Tourism Administration, during the Spring Festival holiday, China realized 365 billion 100 million yuan of tourism revenue, an increase of 16.3% according to comparable caliber, which exceeded the growth level of retail sales.

According to the destination, visitors to Shaanxi, Sichuan and other scenic areas with beautiful scenery and historical sites have increased by nearly 30% compared to big cities such as Beijing and Shanghai.

Another industry with strong performance is cinema.

According to the statistics of China's State Administration of press, publication and publication, the box office revenue during the Spring Festival reached 3 billion yuan, an increase of 67% over the previous year.

February 8th (January 1) reached 660 million yuan on a single day, a record high as a single day box office revenue.

Among them, love comedy film Mermaid and other top 3 accounted for about 90% of box office receipts.

Act as "

In China, the per capita income of residents continues to increase.

However, in the context of economic slowdown, it is possible to tighten the trend of screening money users in the future.

From a businessman, the consumption trend that produces obvious losers and winners may also continue after the Spring Festival.

Earlier, the Hongkong website quoted China's national development and Reform Commission (CDRC) in February 4th as saying that during the Spring Festival holiday this year, the volume of passenger traffic across the road, railway, air and waterway will reach a record 2 billion 910 million, an increase of 3.6% over last year.

In this one week public holiday, the number of outbound visitors will reach 6 million, and the turnover of retailers and restaurants may exceed 100 billion dollars.

During holidays, many Chinese like to watch movies and travel with their relatives or lovers. Their common feature is that the Internet can not replace the "experience".

On the contrary, the Internet can be replaced by a hard fought field.

The representative example is shopping.

In a shopping mall in Dalian, Liaoning, people did not imagine much during the Spring Festival.

When buying items such as clothing and daily necessities, "cheaper online" becomes a "natural thing" in the minds of consumers.

From this point of view, the trend of low demand for shopping during the Spring Festival will undoubtedly continue in the future.