Dirk Bikkembergs Brand Gets Help From Chinese Investors

The Dirk Bikkembergs brand opened the prelude to the Milan men's fashion week.

The whole show is full of festive and optimistic atmosphere.

When the guests raised their glasses at the celebration party after the fashion show, Maurizio Pizzuti, the president of the Italy Zeis Excelsa, which acquired the brand in 2011, was also taken together with the new shareholder, Luciano Donatelli, head of Italy branch of Guangzhou, China.

The company has recently acquired Dirk Bikkembergs brand.

Maurizio Pizzuti said, "the production of Dirk Bikkembergs brand remains in Europe.

Our company Zeis Excelsa will continue to authorize the production of footwear products, while Sinv is responsible for licensing the production of brand clothing products.

Guangzhou card road is responsible for brand sales in Asia.

Related pactions will be implemented in July, and the new management will be announced in the coming months.

The custom sports brand was created by Belgian designer Dirk Bikkembergs in 1989.

It sold 51% of the shares to the card slave road company, amounting to 40 million 680 thousand euros.

The latter is a professional menswear sales company in China.

Maurizio Pizzuti said, "this is a

A large group of listed companies.

It has 450 stores and operates its own high-end brands. It also has more than 50 brand collection shops and distributes many famous brands in China, including Dirk Bikkembergs brand.

The president of the company said, "the owners of Guangzhou card road road want to have an international brand, which is why they are in the Dirk Bikkembergs brand.

But they are not limited to that. They negotiate with other Italy brands.

They will soon sign an agreement with a luxury goods company in Milan.

Zeis Excelsa and another Italian company Sinv (owns Piazza Sempione brand) jointly owned Levitas's 49% stake, which is a brand holding company.

It also said, "the agreement plans to introduce a special business plan to enter the US market.

There are only online shops in the local brand.

In addition, the group is introducing a large investment to create an important online platform aimed at selling light luxury brands in China.

He is very pleased with the potential development of Dirk Bikkembergs brand because "China is the largest market in the world".