Smart Clothing Is Increasingly Segmented, And Consumer Demand Varies.

Recently, Gartner, a leading international information technology research and consultancy company, released a report that in 2014, the shipment volume of global health wearable devices was about 70 million, and it will drop to about 68 million 100 thousand in 2015.

With the reduction of costs, the heat of healthy wearable devices will rise again in 2016.

Among them,

Considered as "the most potential development" category, it will jump from the frozen state of nearly zero shipments in 2013 and 2014 to 26 million pieces in 2016, becoming the largest shipment variety.

Famous underwear brand

A sports bra Incredible, which integrates the heart rate function, has been launched.

Radiate is an exercise that helps athletes monitor specific parts of the body or muscle groups.

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MiCoach is Adidas's sub brand for launching smart sports products, similar to the Nike+ series, including smart watches and smart soccer.

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Gao Shi's "colored stone" was taken from the fairy tale "Nu Wa Bu Tian". This senior student was attracted by the creative and creative products such as "light color discoloring T-shirt" designed by the entrepreneurial team.

On April 13th, Liu Yandong, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council, visited Tianjin youth Pioneer Park. He highly praised Gao Ke and his "colored stone" entrepreneurial team, and bought the team's "light color discoloring T-shirt" with the theme map of "charm gate".

"Colored stone" homophonic "stepping solid", high tech hopes to be like "five colored stones" in general, on the road to start grinding, fill the market gap.

Gao Ke is a four year student of business management major in Department of economics and management of Binhai College of Nankai University. He is also the general manager of Tianjin color stone Technology Co., Ltd.

In 2011, Gao Ke was admitted to Kaifeng City, Henan Province, and was admitted to the coastal College of Nankai University.

During his college years, he found that many classes or associations would order cultural shirts for their members during the opening season or the graduation season, but the products were lacking in "cultural connotations" and "creative characteristics".

Thinking highly of high tech, because of an enterprise management course, we found a way to fill the "hole" of the shirt Market, and therefore become attached to entrepreneurship.

"In that class, when the teacher talked about innovative materials, he shared with us the" photosensitive "material developed by the school of chemistry, Nankai University.

It is a "magic" chemical that can only show color or color change under ultraviolet light.

When I heard this material, I was very excited. The first reaction was whether it could be applied to the design and dyeing of the shirt. "

The sudden idea of high tech has been affirmed by the instructor.

After the teacher's introduction, he contacted the research group of "photochromic" materials.

The support of the research group gave him great encouragement, and he set up a team quickly with the idea of making "light color discoloring T-shirt", but the T-shirt dyeing and printing problem immediately appeared.

"How to make a reasonable proportion of printing and dyeing ink and" photochromic "material, so as to apply the adhesion of cotton fiber material, became our" big problem ". After 4 months of repeated experiments, we got the current" light sense color printing ink ".

With printing and dyeing ink, high tech and small partners began to design printing and dyeing patterns and contact manufacturers.

But the problem is reappearing. No one wants to print "light color discoloring T-shirt".

"For profit making, no one is willing to accept our small batch T-shirt printing, and no one is willing to try our photochromic dye printing ink."

This is a serious blow to the start-up business team, and some small partners chose to quit.

"At that time, I was really frustrated, but my teachers, family members and friends gave me great support.

The rest of my members and I removed more than 30 printing and dyeing factories in Tianjin, Hebei and Guangzhou, and finally persuaded two printing and dyeing factories by working part-time and selling repeatedly.

Gao Ke showed the photochromic T-shirt and his picture album to reporters.

The black and white pattern on T-shirt is rich in lines and beautifully outlined. It is amazing that under the sunlight, black and white patterns gradually fade and become colorful.

"I was very excited when I first retrieved the first T-shirt from the printing and dyeing factory," he said. "When I saw it in the sun, I thought of the" colorful stone "in" Nuwa ".

We hope that the product can convey a spirit of "tough" and "strong".

Not only will the technology of "light perception and discoloration" be integrated into the culture shirt, but also the "positive energy" elements will be integrated into the "colored stone" product.

"At present, there are four themes of" light color discoloring T-shirt ": Chinese civilization, Jinmen culture, Tibet impression and China on the tip of tongue.

They show different aspects of Chinese classical architecture, folk art, national culture and dietary characteristics.

Gao hopes to spread Chinese culture through the patterns on the blouse, so that more people can understand China and understand China.