Wangfujing Is Completely Marginal.

The City On Hedi port shopping center, jointly developed by the Wangfujing and the United States and the Shaanxi group, recently held a project promotion conference.

This is another new brand of Wangfujing's participation in investment after the first sub brand "hQ Shang Ke" department store launched in 2010.

Beijing Business Daily reporter learned that the Wangfujing department store will be stationed as a main store and will join hands with the tower group. The two sides will create a shopping center with family experience and high value-added experience.

City On Hedi port shopping center is also the first shopping center product launched by Wangfujing and the tower group.

Last year, Wangfujing disposed of and pferred Zhanjiang Wangfujing department store and Zhuzhou Wangfujing department store.

At the same time, new shopping centre limited liability company and commercial limited liability company were set up in Luoyang, Leshan and Foshan.

At present, these projects have entered the preparatory stage.

The Xi'an and Zhengzhou projects of the Hedi port shopping center are the preparations for Wangfujing in 2012 and 2011 respectively. These two projects are still in the process of construction and are expected to open respectively in 2015 and 2016.

It is understood that the Hedi port (Xi'an) shopping center project was originally known as the "race high" project, and the Zhengzhou shopping center project was originally called the Vancouver shopping plaza project.

Wangfujing is planning to open 5-6 shopping centers in the next 2-3 years, including the two items.

In the view of the North Business Research Institute, the launch of a unified naming shopping center brand shows Wangfujing's continuous weakening of department stores and its efforts to strengthen the new field.

In addition to joining the tower, Wangfujing will join hands with Evergrande in the field of commercial real estate.

Beijing Wangfujing department store (Group) Limited by Share Ltd chairman Liu Bing said, "in 2015, the Wangfujing department store is destined to be an extraordinary year. The pformation of the whole channel construction promoted the third pioneering work of Wangfujing department store.

Under the background of the whole channel, the joint efforts of Wangfujing department store and tower man Asia in the shopping center will reshape the value of offline channels.

For the third time, Wangfujing department store has pformed its business model from four dimensions: operating capacity, full channel strategy, organizational structure and format. It also consumes a lot of money from Wangfujing department store.

According to the Wangfujing department's 2014 performance report, the Foshan shopping center project invested a total of 90 million 949 thousand and 700 yuan in equity investment and shareholder loans. It is expected that this year will continue to invest 200 million yuan. This year, Wangfujing also plans to invest 107 million yuan to set up shopping center stores in Henan, Sichuan, Hunan and other areas in the form of rental property; Xi'an and Zhengzhou projects in Hedi port shopping center loans 400 million yuan to shareholders, and the Zhengzhou project also commissioned loans of 100 million yuan.

In cooperation with Hengda, in October last year, the two sides agreed in accordance with the contract of cooperation.

It will invest 490 million yuan and 22 million 500 thousand yuan to jointly invest with Hengda Group to establish Wangfujing Hengda Commercial Holdings Limited and Wangfujing Hengda Business Management Co., Ltd.

In January this year, the two companies approached the first commercial project.

Reporters learned that Wangfujing

The team has visited the group in Hefei and Changsha.

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Wangfujing Hengda Business Management Co., Ltd. has entered the registration process, the preparatory group members have also launched substantive work, joint venture company staff are also in place.

Wangfujing said that in the next few years, some of the company's capital needs and use will be invested in the construction of the above projects.

The company will adopt a diversified development strategy, focusing on the stock development and the proportion of its own property holdings, shopping centers, otter Les, e-commerce and other new formats.

However, on the whole channel road, the electronic commerce part, which is an important support, is still developing more frustrations.

Wangfujing's total channel project is expected to total investment of 101 million yuan, but the project has always been in a deficit since 2011, with a loss of 420 billion 628 million yuan.

Wangfujing expects revenue to grow by 5% last year, but it is actually down 7.64%.

This year, Wangfujing continues to lower its revenue targets, with an expected revenue of 19 billion yuan, an increase of 3.96% over the same period last year.

Compared with Oteri J's business, shopping center began to shift from the department store business to Wangfujing.

Last year, Wangfujing retail sales fell by 8.01%.

In the second half of the year, the market is more severe, and the consumption promotion efforts in the Mid-Autumn, national day, Halloween, Christmas and other large festivals have been significantly weakened.

Sales accelerated after the holidays.

In the seven regions where the main business was distributed, only slight growth occurred in East China and Northwest China, and the rest of the region suffered a decline in revenues.

This year, Wangfujing has not put in the plan for the new hundred stores, and has put more effort into the central city comprehensive department store shopping center and the regional department store community.

In terms of capital input, Wangfujing will implement partial adjustment and renovation of 7 stores in Luoyang and Changsha, with a total investment expected to be 36 million 400 thousand yuan.

Not only in the focus of development, but also in the upgrading of capital to new formats, Wangfujing also said that in the future, it will open up capital cities in new formats and improve the layout of the national chain.