The Transformation Of Underwear Agency Should Not Forget The Original Intention

Here in the world Clothing shoes and hats The editor of the website introduces Lin Qiu: Do not forget your original intention when changing underwear agents.

Lin Qiu, the chairman of Fuzhou Yiren Century Clothing Co., Ltd., led her company and won the title of "2014 Top Ten Ace Agents in China's Underwear Industry".

Under the circumstance that agents are busy changing their own development channels and adapting to market changes, Lin Qiu chose to make adjustments while sticking to his own heart, operating with integrity and serving consumers. She believes that in the future, the channel will gradually become flat and vertical. Underwear enterprises will devote more energy to research and development and design. Agents should improve their service level and systematization level as soon as possible, so as to better grasp the needs of the market and enterprises.

Reporter: How do you think as an agent should face changes in the industry such as channel transformation, market shrinkage, and increased competition?

Lin Qiu: I think that agents will gradually become service providers or brand operators in the future. I don't think that the competition is intensifying now, because for all walks of life, competition exists and has always been fierce. With the development of the times, the needs of each generation of consumers are different. With the growth of the "post-80s" and "post-90s", they have gradually become the main consumer group. At this time, we can no longer serve them in the original way. Agents need to change according to the development of the times, changes in consumer demand and purchase methods. Observance will be eliminated by the times. What we need to do is actively change and innovate to adapt to the development and change of the market.

Reporter: In addition to actively adapting to the market situation, what problems should the underwear industry agents pay attention to?

Lin Qiu: In addition to actively adapting to the market situation and making changes, agents in the underwear industry should pay more attention to integrity. In fact, each agent has paid a lot in the sales phase, but their respective ideas are different, so the results obtained are also different. Sometimes it is more urgent and practical to only think about how to improve your channel than to seriously improve the service quality every time. Sincerity, being responsible for the terminal and consumers, and loving them have always been our original intention. While constantly developing and adapting to the market situation, maintaining this initial intention is the reason why we can establish our reputation and credibility in the Fujian market. In the future, we will always adhere to this initial intention and shoulder our responsibilities.

Reporter: What characteristics do you think the future channel or market development of the industry will have?

Lin Qiu: I think the whole industry will develop with the development of competition in the future. The channels will be flat and vertical, and consumers will become more rational. The way consumers buy will also change greatly. From the perspective of manufacturers,

Many manufacturers have to track and manage from R&D, design, production to channel sales. The laying of lines is too long, and the staff and energy cannot keep up, resulting in their weak defense capabilities. As manufacturers, they should adjust their working methods in this regard and put more manpower and material resources into design and production. For the current transformation of agents, it is more necessary to make some adjustments to their own channels, including their own be run directly by a manufacturer System, whole store output and VIP management. We need to pay more attention to the lifestyle of consumers, especially young consumers, understand their needs and purchase convenience, and provide better services for consumers.

Reporter: What's the difference between acting for underwear products and acting for other products?

Lin Qiu: Acting underwear products need the idea of "setting a long line and catching big fish". Our company started in 1989, is a underwear brand management organization with 20 years of experience in underwear brand management.

For 20 years company Adhering to the enterprise spirit of "integrity, efficiency, pragmatism and innovation", and adhering to the concept of "working step by step and steadily", we can accumulate a good reputation and lay a foundation for future store construction and company development, so that we can now have the company's marketing network throughout the province, and the sales performance ranks first in the industry in the province. This is inseparable from the efforts of every store, every year and every month.