Introduction Of Aesthetic Standards For Decoration Design Of Clothing Stores

The character of a commodity determines the style of interior design. Same with Latest fashion Shops. The elegance of high-end women's clothing stores is quite different from that of young casual stores. The harmony between interior design style and management characteristics is directly related to the sale of goods.

Consumer behavior psychology and store interior design

First, consumer behavior and psychology in stores.

Business Psychology divides customers into three categories. (1) purposeful shoppers. Before they enter the store, they have already bought the target, so they have a clear gaze and clear footsteps. Second, there are selective shoppers who have a certain range of attention, but they also pay attention to other products. Their pace was slow but their gaze was concentrated. Aimless visitors who go to shops have no definite goals, slow pace, lack of concentration and irregular movements.

The proportion of three customers in different stores is different. The industry that names the purchase, for example, many customers who receive the drugstore are purposeful shoppers, and the interior layout should be functional first. Customers choose to buy industries within a certain range, such as stationery stores, food stores, etc. Design should pay attention to order and order. Compare selected industries, such as boutiques, jewelry stores and toy stores. The design should make the space environment attractive. Through tracing investigation, we can draw the customers' action trajectories in different types of stores, which can provide a basis for interior design.

　　 Consumer shopping Psychological activity is a comprehensive reflection of its own needs and objective influences. The objective of our research is the impact of external environmental stimuli on customers. The following are eight stages of the psychological process of consumer buying activities.

Generally speaking, when consumers enter stores, most of them go through a series of psychological processes, though sometimes not so obvious. In store interior design, we should aim at the series of psychological activities of consumers to formulate countermeasures so as to enable him to successfully achieve shopping activities.

Second, cognitive process and visual psychology.

From the above analysis, we can see that the beginning of a series of psychological processes is "attention", which requires that commodities should have a certain intensity of stimulation to be perceived. According to the principles of visual psychology, we can take the following countermeasures:

1., enhance the comparison between the merchandise and the background. There are many kinds of visual information in the store, so people can only choose a few to identify objects. According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background. For example, in the interior design, use dim colors and low lighting, and use the light to project the light onto the merchandise, so that the customers' eyes are attracted to the merchandise. For example, light goods are based on dark walls, while dark goods are based on white shelves, which are used to highlight goods.

2. master the appropriate intensity of stimulation. In addition to highlighting goods. Advertisements, neon lights, TV and so on are also used to attract customers. But stimulation can not play a role beyond a certain limit. The greater the number of signboards, the less likely the relative attention will be paid to each item. Experiments conducted abroad have shown that the possibility of attention is much faster than that predicted by people who only focus on quantity.

An increase of second signboards will not halve the possibility that the first signboard will be noticed, while the influence of the third signboards will be greater. When the fifteen blocks are taken, the possibility of a particular signboard being noticed is considerably less than fifteen points. Experiments show that the average person's visual attention range is not more than seven, for example, the letter can be displayed in a short time. The average person can only see about six. This is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design.

Several problems that should be considered in decoration

1. does the door font and size combine with facade?

The appearance of the facade basically defines your style, and the choice of the font basically determines your grade. This is my personal view. I can not say it is very scientific, but I think so, the color of the door head and the color of the facade must match well.

2. the setting and location of the cash register.

　　 Cashier Maybe some shopkeepers think it's not necessary, but I feel that there is something else in a smaller shop, which is not simply a table to replace. The color of the cash register should be combined with or echoed with the color of the shop walls and doors. The stupidest way is to have the same color as the doorway's color.

3. the setting and location of fitting rooms.

For the color of the fitting room, I suggest that it is best to be able to display colors in the shop and at the same time. It is best to be careful in the fitting room. The warm and convenient clothes hooks must be set up. The specific location is best in the places where the dead space is not available or the area of the display area is not close to the cash register.

4. the setting of the rest place.

No matter whether your resting place is two chairs or very atmospheric sofa and tea table, it is best to have a smooth passage between the fitting room and two points of view, and it is best to occupy a small area and let people have no comfort when resting. It is best to put a drinking water machine and basic magazines or our album and recent publicity materials.

5. display props

　　关于道具，有的朋友喜欢用正规的道具，有的喜欢自己搞造型出来，但是，我观察发现很多朋友做出来的东西其实是很不实用的，这个方面我建议大家多观察一下大牌店的道具应用，不是让你完全模仿人家但是你的学会看门道，看看他们这样的应用到底为何，任何道具在使用之前都应该想好它的实际应用效果，如果根本不能把衣服的效果展示出来，再好的道具也是垃圾，切记在选择方面颜色要和整个店面的颜色风格想搭配，不可千篇一律的使用一种造型，更不可根本就没什么造型可言.举个例子吧，有的店面全是正面展示根本就挂不了几个款，而有的全是侧挂，全靠顾客扒拉和员工推荐，这些不能说全不对，但是我感觉应该是适当结合最好，大气的店面应该陈列简单，大气.给人高档的感觉，而小店应该是个性，藏龙卧虎的感觉要出来让顾客感觉店面随小，东西 Many stores should make full use of every space and every corner to develop your intelligence so that every inch of space can play a certain role.

6. treatment of dead ends

This question may not have been discovered or never occurred to you. What is the dead end? It is the corner of the storefront, which is not easy to handle, and can not be changed. The best way to make the store look harmonious and enlarge is to make the dead corner live. Huh, this is the best way for you to use your brain. It is a good way to put some ornaments or shoes on the dead ends. Or the simplest way is to put some POP or hang some BB (cartoon BB) to make the dead angle shine, but the premise is that you have this consciousness, you can't always look at it, you can't feel it, you just don't know the problem there!

7. lighting arrangements

Lighting is indispensable, but it is also necessary to have specific lighting matching. There are several kinds of lighting in general storefront.

A. daylight

B. warm shade

C. blue or other decorative colors.

I feel that the white light should be on the top level of the top floor. The warm color should be second layers down from top to bottom. After all, the warm color is the spotlight and the warm color will not affect the white light application to illuminate the house. The other decorative colors are best placed on the bottom or the corner of the wall. The arrangement of the spotlight is best for every 1.2 meters, especially for light on clothes. Too many lights are not available at night.

8. shop and appearance color

I feel that color has a great influence on the shop, and the color basically defines your style and age.

Generally, white, blue and yellow are some of the more common colors that will not be used in fashion stores. White is usually more formal. Yellow is usually more children's clothing. And the shop we store (for fashion ladies' shop here) should choose the black (Hei hei, my favorite color), red, gray, bright white, silver and some younger and more fashionable colors. I strongly suggest that the main color of the shop inside and outside is best not to be mismatched.

Store main color should not exceed three! Otherwise, it will not be too beautiful to come out! The most important thing is to have some connection with your business type and style.