Lining, Anta And Other Six Sports Brand Inventory Of 3 Billion 100 Million Yuan.

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Since P, 2012, affected by inventory, the domestic sports brands have been caught in the cold winter. In order to reform the channels and digest the inventory, the shop boom has been staged in various sports brands. The number of six major sports brands of Lining, Anta, XTEP, 31st degree, PEAK and China has exceeded 3000, of which PEAK and Lining have more than 1000 stores in 2012. On the optimistic side, the performance of major sports brands has begun to show a gradual recovery. Analysis of the industry, the current sports brand enterprises have entered a rebound period, the industry is expected to enter the warmer period. < /p >
< p > annual report shows that as of December 31, 2013, the number of shops of "a href=" http://sjfzxm.com/news/index_s.asp "> Lining < /a > regular shops, flagship stores, factory stores and discount stores was 5915, representing a net decrease of 519 compared with December 31, 2012. At present, Lining franchisee stores and direct stores are in a state of decline. Lining said that the company will continue to carry out channel changes and increase investment in direct outlets. < /p >
Compared with 2012, Lining's number of stores was reduced by P. PEAK, like Lining, also cut down on the number of stores in 2013. The company's annual report shows that in 2013, the number of retail outlets authorized by PEAK was 6012, representing a net decrease of 471 compared to the end of 2012. Compared with the 1323 net loss of PEAK retail outlets in 2012, the number of stores closed by PEAK and Lining is decreasing. This shows that the adjustment of domestic sports brands has stabilized. < /p >
< p > in 2013, the number of stores in the six major "a href=" http://sjfzxm.com/news/index_s.asp "sports brand < /a > was the largest in China. In 2013, there were 7299 retail outlets for adult sports apparel, compared with 8082 at the end of 2012, with a net decrease of 783. XTEP has the lowest number of stores, the total number of retail stores in 2013 was 7360, and the total number of retail outlets in 2012 was 7510, with a net decrease of 150. < /p >
< p > it is worth noticing that after the six major sports brands in China went on a large scale in 2012 and 2013, Anta's number of shops was ranked first in terms of the total number of shops opened today. The annual report shows that the number of Anta stores and sports life series stores is 7757, compared with 8075 in 2012, a net decrease of 318. < /p >
< p > following the injury of the six major sports brands in 2012, due to the high a href= "http://sjfzxm.com/news/index_s.asp" > inventory < /a >, even after the digestion in 2013, the inventory of the six companies still failed to digest. According to the Securities Daily reporter, in 2013, the inventory of six major sports brands in China, Lining, Anta, PEAK, 31st degree, China trend and XTEP, were 942 million yuan (the same below), 689 million yuan, 366 million yuan, 409 million yuan, 183 million yuan and 537 million yuan respectively. It's about 3 billion 126 million yuan. < /p >