Online And Offline Sales Integration Chongqing Department Store Once Again Enter The Electricity Supplier

Under the pressure of bad economic environment, < a href= "//www.sjfzxm.com/news/index_c.asp" > electricity supplier < /a > diversion, physical retail industry has been seeking pformation and integrating its own superior resources with the new Internet economic mode of P.

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< p > all parts of the country are drastically reforming the state assets.

Since last year, Shanghai's state-owned assets took the lead in throwing out the twenty reform of state-owned enterprises' state assets, Chongqing, Guangdong, Heilongjiang, Tianjin and other places have issued documents and set the thinking of the reform of state-owned enterprises in this province.

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< p > recently, information intensive about the reform of state owned assets in Chongqing shows that Chongqing is expected to accelerate the reform of state-owned assets.

Chongqing department store as a related concept of Chongqing state capital reform, is expected to take the lead in starting reform.

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< p > investment times has contacted Chongqing department store. The head of the Securities Division told reporters that "Chongqing's SASAC reform is in a sensitive period and it is not convenient to disclose information to the outside world."

Regarding the company's desire to spend heavily on building an e-commerce team, the person in charge did not deny that he said, "the electricity supplier team is in the preparatory stage and will announce it to the outside world when the time is ripe."

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< p > in fact, as a quality company in the field of consumption, Chongqing department store has been developing well in recent years.

In the "China dream 50" company portfolio launched by the investment times research department, it benefited from the reform of the Chongqing SASAC, and as a leader of regional consumption, Chongqing department store was successfully selected.

The composite profit growth rate of the company from 2011 to 2012 is as high as 94.36%. < /p >

< p > < strong > the concept of state-owned assets reform < /strong > < /p >

< p > Chongqing department store is the earliest state-owned commercial enterprise in Chongqing. It is a local commercial leader in Chongqing. It has developed into a large-scale commercial retail chain enterprise which takes three major formats as department stores, supermarkets and electrical appliances, and sets foot in hotels, food and electronic equipment.

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< p > January 22nd, < a href= "//www.sjfzxm.com/news/index_c.asp" > Chongqing department store < /a > released 2013 performance bulletin.

The report shows that the company's total revenue in 2013 was 30 billion 247 million yuan, an increase of 7.48% over the same period last year, resulting in a net profit of 780 million yuan, an increase of 13.98%. < /p.

< p > statistics show that the net profit growth of Chongqing department stores in 2011 and 2012 is 226.21% and 15.8019%. respectively, so it can be seen that the performance of the stock market has increased for the three consecutive year, plus the expectation of the SASAC reform, which deserves attention.

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< p > the major shareholder of Chongqing department store is the Chongqing business group affiliated to Chongqing SASAC. In December 2013, it was approved to increase capital injection by 616 million yuan, with a shareholding ratio of 49.94%, which is an absolute state holding.

The SASAC holding company may develop into a mixed enterprise in the near future.

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< p > January 18th, the Chongqing state capital work conference revealed information that the new round of reform of state owned assets in the city will take the stock leveraging, incremental introduction and liberalization of projects as the main way. Taking the overall listing as the basic path, focusing on the shareholding diversification of the group level, the vast majority of state-owned enterprises will be promoted to develop into mixed ownership enterprises, the state-owned capital investment and operation companies should be cultivated, the state-owned capital orderly advance and retreat mechanism should be established, and the modern enterprise system and the state-owned assets management system should be perfected.

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< p > Haitong Securities believes that the business group is the most important business group platform for Chongqing state owned assets, and Chongqing department store is the most important asset of the business group. It has the opportunity to reform state-owned assets in advance.

We do not exclude synchronous reforms from the level of business groups and listed companies, including the introduction of strategic investors and management incentives. This will further optimize the incentive mechanism for controlling shareholders and corporate governance, strengthen management and improve net interest rate and growth potential.

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Prior to "P", Chongqing has released the signal of SOE reform.

In February 20th, the Chongqing Joint Stock Exchange announced that Chongqing Huang garden brewing condiment Co., Ltd. altogether sold 57.62% state-owned shares, and wanted to introduce foreign capital.

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< p > analysts say that the pfer of state-owned shares of Huang garden is the trial water of Chongqing's exploration and development of mixed ownership enterprises, and the next may be more orderly withdrawal of state assets.

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Liu Hui, chief consultant of the Department Store Department of Zhao Yi, Chongqing, said to reporters: "the reform of the SASAC in Chongqing will definitely play a catalytic role in the department store of P.

This round of reform of state-owned assets is mainly aimed at loosening up retail enterprises, and in essence, giving full play to the advantages of enterprises.

Hundreds of investment approvals have become simpler, capital consolidation, mergers and refinancing, and the SASAC's control has been relaxed, so the autonomy of enterprises will be bigger.

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< p > < strong > pformation < a href= > //www.sjfzxm.com/news/index_cj.asp > O2O mode < /a > < /strong > < /p >

< p > in addition to the hot spot of the reform of state owned assets, Chongqing department store recently launched a million annual salary and called an e-commerce team.

Some people say that this is just a gimmick, however, it is not the first time to try the e-commerce department store in Chongqing. Once again, it is a heavy commitment to re-enter the electricity supplier.

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< p > and the company issued a notice as early as December 10, 2013, saying it needed to invest 55 million yuan to build SAP information system with a two year investment cycle.

In fact, this action is already a foreshadowing for setting up an electric business company.

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< p > Ceng Tonghao, an analyst with Dongguan securities retail industry, told reporters that "now that physical retailing is under the pressure of bad economic environment and the diversion of electricity providers, it is right for us to seek pformation and integrate our own superior resources with the new economic mode of the Internet and bring greater value into play."

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< p > Ceng Tonghao said that although the direction is not wrong, there are no substantive proposals yet.

"Now the flow is moving to the mobile terminal, which has the advantage of first mover, but at present, the role of online customer drainage and performance growth is not obvious. It can only be said to be in the exploratory stage.

If we keep trying, there is bound to be a breakthrough.

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Less than P, stock market shares are now going up very fiercely when it comes to the concept of O2O.

O2O refers to combining offline business opportunities with the Internet to make the Internet a front line for offline pactions.

The key to this model is to find consumers online and bring them to the real stores.

It is a combination of payment mode and creation of customer traffic for the shop owner, and realizes offline purchase.

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< p > Haitong Securities, an analyst who does not want to be named, told reporters that O2O also needs to solve a problem, that is, the supply chain structure of the whole industry should be optimized to ensure the same price under the same line.

"On the one hand, physical retailing can force brand dealers to make the same price, formulate better pricing strategies, and also develop their own or deep joint venture products, so that they have certain control over the pricing power of commodities, and they can really play a good role in the value of O2O."

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< p > the above analysts believe that in the process of trying O2O implementation, whether online traffic can import customers into offline platforms to form genuine cooperation, whether offline stores can have very good promotion, whether they can provide customers with good experience and provide better services are all problems that the entity retailing industry may encounter.

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Less than P, he said, when online and offline will merge with each other, physical sales will become even smaller.

"Internet companies will help original entity retailers eliminate some inefficient and uncompetitive companies, so that some truly innovative and resource companies can quickly expand and rapidly change their services and experiences.

In the future, there may be a few unique situations in physical retailing. "

The analyst told reporters.

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