Looking At The "Shop Opening Effect" From The Frequent Opening Of Big Brands

< p > although in China, luxury goods are no longer in the rush hour of opening stores, but many VIP still receive similar invitations to "new shop opening, welcome to come" recently. Every time we look closely, we find that most of the so-called shops are "refurbished", and some even move several meters in the mall. But no one wants to miss this great opportunity to invite guests. The presence of guests means < a href= "//www.sjfzxm.com/news/index_c.asp" > business opportunities < /a >. < /p >
< p > < strong > location is also considered "shop" < /strong > < /p >.
< p > < strong > > "small repair and small change" shop is popular. < /strong > < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > shop craze was in about 3 years ago, at that time of rush to seize the site, many big new shop numbers increased by 2 digits, the layout gradually spread from the first tier cities to two or three line cities, similar to Hangzhou City, three boutiques of more than one or two. Since last year, the phrase "over opening stores has damaged the image of high-end brands" has been heard constantly. Luxury brands have slowed down their pace of expansion, and have focused on expanding their stores from one level to three levels, such as Louis Weedon and Hermes, and so on in Hangzhou. < /p >
< p > of course, not all brands have the strength to open a brand new shop or a floor to three floors. But who can refuse to publicize the brand and business opportunities of "open shop"? For example, if it is redecorated, even if it is only carried out on the original site, or a counter is removed, the distance between them is only a few meters, and we can not miss this excellent publicity opportunity. < a href= "//www.sjfzxm.com/news/index_c.asp" > Salvatore Ferragamo < /a > moved to the Hangzhou Tower shop, but still invited the star show show, and invited many guests. The 200 square meter shop is full of guests trying on shoes, but the results are good. < /p >
< p > however, the scale of such a similar business will not be too large, and the top brands will not necessarily be present. It doesn't matter, as long as the guests are present. For example, a light luxury leather shoes brand has also been reloaded by the Hangzhou store, and invited two closely related fashion designers to launch a new season's style with their daily costumes. < /p >
< p > < strong > a single sale can reach a week < /strong > /p >
Under the name of P > strong > store, business is good. < /strong > /p >
Every P's opening ceremony is regarded as one of the most important activities of the brand, because this is the best reason to invite guests to come to the door. It's delicious in the name of good food and drink, and also comes to the big stars. This is what we call "shop opening effect". < /p >
< p > enjoy exquisite meal tea service, coupled with several models of live show, these actually do not cost too much money, but let guests feel attached to the "service" feeling, the guests take out their pockets to be particularly cool. It is understood that many large or limited edition products are most likely to be bought at the time of opening. "On the first day of our business in Hangzhou, we did about 200000 in a single afternoon, which is far better than normal days, and sometimes we do that in a week." This is the data disclosed by a high-end shoe shoe brand. The average price of its shoes is around 5000 yuan. "8 of them are bought by guests invited on the same day." Another high-end jewellery brand received a large list on the first day of its reopening. < /p >
< p > the guests invited to join the store have some distinguished guests, including some of their own brands. The US brand Tory Burch, which recently opened in Hangzhou Tower, is the first time to enter the Hangzhou market because of its resources. The collocs will explain the fashion of the season. So there are guests on the spot orders, and is a complete set of consumption, while doing business, it easily saved the first batch of guests name. < /p >
< p > "earlier, many brands liked to invite guests in the form of VIP's private enjoyment, but later they found that the effect of opening a shop was good, because the former gave people the feeling of being about to kill you, and the latter was more like asking you to" observe and feel ". It gives people different psychological feelings. And some luxury brand shops to a certain number of years, redecorating is also image needs, this opportunity is very good. An industry analysis, this is also the past two years, although the expansion of luxury goods gradually slowed down, but the "shop" news constantly reasons. < /p >