Garment Industry Leaps And Bounds To Seek Development

Transformation and upgrading has become China clothing The industry has to face problems. Whether the industry can realize the "leap" of transformation and upgrading is not only related to the magnificent turning of "made in China" to "create China", but also determines the position and competitiveness of the Chinese garment industry in the international market. But how should Chinese clothing turn?

"The key to the transformation and upgrading of China's garment industry is to enhance the value. This value is the added value of Chinese clothing products." Feng Dehu, vice president of China Garment Association, told reporters that in order to realize the value creation of local clothing, we must enhance the added value of clothing products, and the promotion of added value must be realized through the value creation of clothing products.

To achieve the value creation of clothing, first of all, we must have a brand.

No brand, how to "voice"?

"China is not only the largest producer of clothing in the world, but also the world's largest garment exporting country, and its exports account for about 1/5 of the total global garment trade." But in the view of Cai Kaijian, chairman of ZOJE holding group, it does not mean that China is a strong garment country. "Although the earth people have already put on the clothes of MADE IN CHINA, it is a pity that many of the clothing brands produced in China are not Chinese, and the Chinese garment industry has not yet got rid of the fate of" making wedding clothes for others ".

In order to change such a fate, Chinese clothing must rely on the cultivation and construction of its own brand. With the brand, local clothing has the right to speak in the market, so that Chinese clothing can be heard in the world.

It is precisely aware of the importance of independent brands to the future development of local clothing. In 2004, the China Apparel Association established the "China clothing brand annual award", aiming to provide a display and "voice" stage for local brands, and strive to expand the popularity and influence of local brands.

At the early stage of the award, the organizers thought deeply about the evaluation criteria of the awards.

"What is a brand? Products have three mouths, so we all say good brand." Feng Dehu told reporters that it is precisely because of this original intention that the grand prize invites PWC, an internationally renowned auditing and consultancy company, as the third party organization to conduct the whole process of monitoring the awards. "At the same time, all the nomination awards will be voted publicly by the industry and consumers on the public platform, all of which are aimed at ensuring the openness, fairness and impartiality of the award."

It is the "cautious" of the Chinese clothing brand "future". After winning the award for 9 years, it has been praised by the industry as the "Oscar" of the Chinese apparel industry. The grand prize also witnessed the growth and development of a batch of Chinese independent clothing brands.

"Parker lane" is the second prize winning brand and the first award-winning children's clothing brand. The award of the grand prize made the park a high degree of popularity and recognition in the industry and the market. The grand prize's support for China's original brand has also made it a beneficiary and supporter.

Feng Dehu told reporters that the biggest help for the brand is to expand the business channels. "It is very difficult for local brands to enter the front-line stores. It is even more difficult to get a good location in the mall. But if the brand once nominated or won the prize, it would have more negotiating capital when entering the shopping mall.

When it comes to the achievements and influence of the grand prize, Feng Dehu feels that he must thank a person, that is, Cai Kaijian, chairman of the board of directors of ZOJE holding group. "It was Cai's original support that allowed the grand prize to go through the first 5 years. Those 5 years are also directly related to the development trend of the grand prize in the future and even "life and death."

Regarding this, as a sewing machine, why did ZOJE choose to be the first "crab eating man" to support the Chinese clothing brand annual award?

　　 brand We must strive for "upstream".

Speaking of ZOJE's original choice, Cai Kaijian said: "the sponsorship award was mainly aimed at building a platform for sewing machine industry to communicate with the garment industry. Because clothing enterprises often have a deeper understanding of sewing machines, strengthening communication with garment enterprises can better drive ZOJE's technological innovation and quality improvement. Now it seems that ZOJE has done these things.

"Before, we visited the processing workshop of local garment enterprises. Many sewing machines they used were imported machines from Japan and Germany, but now more and more companies are starting to use ZOJE equipment to use local brand sewing equipment." Cai Kaijian said.

In the years of cooperation with the grand prize, ZOJE has also made considerable progress. It is understood that at present, ZOJE has built three major production bases in Zhejiang, Shanghai and Jiangsu, and has formed a fully automated production enterprise that integrates four major processes, including sewing machine casting, shell processing, painting and assembly, and has achieved the first achievement in many years.

"In fact, there is a deep correlation between the garment industry and the sewing machine industry. At the same time, two industries are shouldering the task of creating national brands. In Cai Kaijian's view, to realize the turn from "made in China" to "made in China", we need not only to build local clothing brands, but also to build local sewing machine brands.

Feng Dehu also believes that sewing equipment is crucial to the development of China's garment industry. "In addition to brand contribution rate, the contribution rate of science and technology is also related to the smooth transition of China's garment industry."

"I studied cotton spinning. When I went to school, the cotton spinning industry had more than 300 employees, and now, some companies have less than 20 employees." In Feng Dehu's view, to achieve breakthroughs in the transformation of the garment industry, we must use advanced clothing technology and equipment to be "armed".

To this end, the Chinese garment industry has set up relevant research centers very early to promote industrial technology upgrading and clothing products and equipment promotion. But this is far from enough for Feng Dehu. "To realize the progress of garment industry's production technology, it is very difficult for the garment industry alone to accomplish it." This is the combination of Chinese costumes and ZOJE.

For the two sides to work together again, can we wipe out a new spark on the industrial chain?

Can we work together to create a new spark?

In November 15th, ZOJE's exclusive title sponsorship of the 10~15 annual "China clothing brand annual award" was launched in Beijing. At the press conference, ZOJE signed formal strategic cooperation agreement with China Apparel Association. In the future, the two sides aim to achieve more seamless linkage between the upstream and downstream enterprises in the apparel industry chain through deeper cooperation.

He Ye, chairman of the China Sewing Machinery Association, is very optimistic about the cooperation between the two sides. She told reporters that the last cooperation between the two sides opened up a precedent for cooperation between the upstream and downstream industries of Chinese clothing. Once again, it will surely push the interaction and cooperation between the two industries to a new height.

Indeed, the first cross-border cooperation between garment industry and sewing machine industry has not only promoted the leaping development of Chinese clothing "independent brand". At the same time, the building of this platform has also enabled more people to start to understand Chinese clothing equipment manufacturers. Many local garment enterprises also know ZOJE through this platform. Therefore, Cai Kaijian has more expectations for the re cooperation between the two sides: "ZOJE's sponsorship award will be a new starting point. Unlike the first hand, ZOJE's interest has been upgraded from sponsorship award to "comprehensive strategic cooperation".

Cai Kaijian said that at present, the garment industry and sewing equipment industry are facing the level of transformation. At the same time, the two industries shoulder the responsibility of building the independent brand of China's apparel industry chain. There is a dream of power from "made in China" to "created in China". Therefore, the re cooperation between the two sides will effectively promote the fusion and symbiosis and collaborative development of the "independent brand" in all aspects of China's apparel industry and its industrial chain.

In this regard, Feng Dehu also looked forward to the two sides Clothing industry The "cross-border" cooperation and mutual borrowing on the chain can achieve the perfect leap from "made in China" to "created in China" as soon as possible.