Luxury Group Leader Change Has Special Preference For Young Designers

It's really incomparable at home and abroad. Most of the roles of domestic independent fashion designers are accompanied by awkward positions, or they are obsessed with self-expression, or they are shackled to looking for brand support. Looking at the major international brands, behind the changes of designers is the game between market and capital. The change of high-end brand designers, even if it can not be used for reference by the domestic fashion industry for the time being, can at least become a clue to detect the market trend.

　　 Run away

Brother Ma Farewell to LVHM

Recently, Marc Jacobs, LV art director and designer, decided to leave LVHM Group and focus on his own personal brand after leaving, and the listing process of his personal brand was also started. This is another explosive personnel change after John Galliano left DIOR two years ago. Different from the latter, Marc Jacobs will still have a close relationship with LVMH Group, because many businesses now rely on the guarantee and assistance of LVMH Group, such as China and the most important American market.

As a popular designer in the fashion industry, Marc Jacobs has always been known as the "Little Horse" in the industry, and his every move has attracted much attention. In 1997, when Marc Jacobs first showed his talent in the fashion industry, Arnold, president of LVMH Group, took him under his command and invested in Marc Jacobs, the personal clothing brand of the same name founded by Marc Jacobs, and MARC BY MARC JACOBS, a sub line brand. LVHM Group has owned 96% of the equity of Marc Jacobs brand operation company and 1/3 of the ownership of the brand trademark since its initial capital injection of 140000 dollars. According to relevant media reports, the annual sales of Marc Jacobs and the sub line Marc by Marc Jacobs are 500 million euros, of which the sub line accounts for up to 80%. This figure probably excludes the sales of brand licensed goods.

Industry analysts believe that although Marc Jacobs left LV, he will focus on the development of personal brand later, which is undoubtedly contributing to LVMH Group.

　 Job hopping

　　 Burberry Overwhelming cross-border temptation

Even today, when fashion and technology are so closely combined, the news of the change of top management of the two brands shocked the industry. Angela Arentz, CEO of Burberry, will leave in the middle of 2014 and join Apple Inc.

For CEO Angela Arentz joining Apple, some analysts believe that Apple is sending a signal from famous fashion brands that Apple is about to launch smart wearable products. "In the face of an electronic product centering on the accessories field, it needs a mind of the fashion industry to make a judgment." Analysts pointed out that there will be a closer combination between fashion thinking and electronic products in the future.

After taking office, Arenz He will be responsible for the retail business of Apple's offline physical stores and online stores, and will report directly to CEO Tim Cook. This has filled the vacancy of Apple's position for nearly a year, and also broke the convention that Apple executives have always been men, becoming the first female executive of this leading global innovative technology enterprise. Apple paid a heavy price for poaching from Burberry. Apple did not disclose Arenz's salary, but Arenz's position as the highest paid CEO in the UK last year determined that Apple's poaching was costly.

　　 Upper position

　　 luxury goods CEO of the Group's first designer

At the same time as the CEO changed his job, Boboli Group announced that Christopher Bailey, the creative director, would become the new CEO, becoming the first CEO of a luxury group as a designer in contemporary history. This has undoubtedly ushered in a new era for the fashion industry where design is paramount.

The significance of designers for luxury goods is self-evident. Luxury has never stopped pursuing designers. Not long ago, Kaiyun, a French luxury goods group, announced the acquisition of a minority stake in New York fashion designer brand Otuzala. This is just one of the latest news about Kaiyun Group's pursuit of designer brands. In January of this year, Kaiyun Group has controlled the personal brand of Scottish designer Christopher Kane.

Also interested in young designer brands are Kaiyun's old rival, the world's largest luxury goods giant LVMH Group. Last week, the footwear designer brand Nicholas Kirkwood was just acquired by LVMH Group with a majority stake. In addition, J.W. Anderson, who completed the transaction as soon as the end of this month, and Maxime Simoens, who bought a minority stake in February this year. LVMH Group's pursuit of young designer brands is obviously greater than that of Kaiyun Group.

Luxury giants increasingly express their deep love for young designers. Industry insiders believe that the acquisition of young designer brands will not only gain a brand in the future, but also cultivate a famous designer for the group.