How Can Shoe Manufacturers Counteract Straight From The Whirlpool Of Discount?

We visited the shopping malls, and found that 70 percent off, 50 percent off of the promotional slogans abound, and even some of the "new products" on the shelves began to attract customers by 30 percent off, and this phenomenon is not limited to shopping malls. Electronic Commerce The website also frequently drives customers to clear up the goods, and the atmosphere is strong.

Such a sales promotion has become the norm of business at present. No company dare to patten their breasts to ensure that they have very little stock. In recent years, the European debt crisis has led to a downturn in the economic situation. Shoes and clothing industry have encountered bottlenecks. High inventory has become a common phenomenon. The main task of businesses is to clean up inventory and withdraw funds.

For the most obvious sneakers, a lot of sports shoes can be promoted in the market. Some businesses say that with the increase of operating costs and personnel costs, the pressure is increasing. Many enterprises blindly replace the old ones with new ones, and the products are overstocking. The inventory is too large, which naturally affects the growth of sales. There are 2 key points that businesses need to consider in order to avoid being trapped in the whirlpool.

　 Quickly grasp market dynamics

First, yes. Shoe Market And shoes themselves are not well understood. Take the online shoe store, the most superficial reason for the backlog of goods is "entering the wrong goods", which is not liked by the market, not being favored by consumers, and the style and color design can not keep up with the trend, and does not cater to the public taste. Merchants go all the way to the market and go wholesale, just to find some good selling styles, which is the most basic requirement for sales volume. However, due to the lack of professional buyers and market investigation teams of some enterprises, the links in the procurement of goods are lost to other enterprises.

As shoes gradually become the new favorite of the electricity supplier industry, many businesses are pouring in, and their competitiveness is becoming fiercely. If you want to win in the starting line, you will have to work hard to touch the market and study hard. In order to reduce the cost of market research and shorten the time of sales, many businesses will gather a lot of information from the Internet, such as the massive shoe size provided by international shoe design online. Materials and the latest trends and styles of shoes, heels, and soles in the future and the future will enable businessmen to learn the most advanced footwear information and market trends in a low cost and efficient way.

Enhance product added value

Secondly, after picking the right products, it is sales. Businesses need to continuously upgrade their service levels and brand added value, so that consumers can recognize products so that they can match prices with products, and do well in managing and cultivating loyal customers with less discount. In addition, the establishment of a unique sales channel, there are flagship stores, image stores, discount stores and other forms, discount shoes are placed in a specific channel sales, is conducive to maintaining the terminal image.

The slowdown in domestic economic growth and the constraints of human costs and rising raw material costs have a great impact on traditional industries. Huge inventory has seriously affected the liquidity and sustainable operation of enterprises. "High inventory" this time bomb will erupt at any time, according to industry sources, cleaning up inventory is first discounted sales promotion, first tier cities can not deal with discounted inventory, can get two or three line city concentration digestion. Second, increase the intensity of net sales. Again, it is circular sales, which is more common in sports shoes. Last year's autumn sales were sold in spring this year. The original spring orders were abolished directly.

It can be seen that the discount promotion activities brought about by inventory will affect the upstream of the industrial chain to a certain extent. Shoe material enterprise 。 At the critical moment, shoe companies should further experience in the market, summarize the latest trends and apply them to development, so as to understand their defects and find solutions that are more suitable for their own development.