The Consumption Of Ultra High-End Men's Clothing Declined.

< p > with the deepening of anti-corruption and anti extravagance and waste, the consumption of some super high-end men's clothing has declined significantly. In the A shares of men's wear listed companies, only the card slave Road (002656, stock bar) (002656) involved in ultra high-end men's clothing, the company securities department people accepted the Securities Times reporter interview, said, because the ultra high-end men's clothing accounted for a smaller proportion of the company's business, the company suffered little impact. < /p >
< p > > China International a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry researcher Su Cheng found that the consumption of some high-end brand pick-up cards in Shandong was reduced to almost zero from the usual turnover of 20%~30%, and the demand for ultra high-end positioning products (set price of more than 20 thousand yuan per unit West) decreased significantly. With the decrease in demand for gifts, the industry showed structural differentiation, and relatively low positioning products (below the unit price of 10 thousand yuan) remained relatively stable. < /p >
< p > it is understood that the companies that produce men's clothing in domestic listed companies include YOUNGOR (600177, stock bar) (600177), wedding bird (002154), etc. but the domestic men's clothing brand positioning is relatively low, and the unit price is mostly below 5000 yuan, and the impact is not obvious. While the card slave road is involved in ultra high-end men's clothing, but due to the smaller proportion of the business, and the company's product characteristics, the impact is not great. < /p >
< p > a head of the Securities Department of the card slave road group said that the super high-end products were mainly agents of foreign brands. In 2011, the agency had only a dozen stores, and its contribution to profits was estimated to be within 5 points. "Our main agent of international brand luggage products, on the current observation, the decline is not obvious." < /p >
< p > < strong > years ago, the consumption of men's luxury goods has maintained rapid growth. < /strong > < /p >.
< p > according to CLSA's survey, men's consumption accounts for 55% of the total consumption of Chinese consumers, while the sales of Sogo stores in Beijing in 2011 show that men's consumption accounts for 30% of total sales. Bain&Co's survey shows that in 2005~2009, the growth rate of China's men's wear luxury market reached an alarming 48%, and the growth rate in the last two years was also very fast. < /p >
< p > but recently, men's ultra high end consumption began to be weak. In 2012, the Bain survey found that luxury watch sales in China dropped by 5%, which is much higher than the 40% increase in 2011. < /p >
< p > < strong > clothing consumption is also an important part in the men's luxury market. < /strong > < /p >.
< p > it is understood that before the first half of 2012, the net profit of the luxury men's clothing group Trinity showed that the growth rate was only 10.5%, while the growth rate of the same period last year was 63.5%. The obvious decline in the growth trend of the Trinity group decided to slow down the speed of opening the branch in the Chinese market in 2012. < /p >
< p > Su Cheng believes that in the context of a general slowdown in the market, the difference between brands is beginning to show. Relatively speaking, the higher fashion of the card slave road has made it less affected by the decline of official consumption, and the excellent operation precision of the competing products. Therefore, it is expected to get higher growth than the same industry. < /p >