Korean Clothing Brands Try To Expand The Consumption Field

　　 Korean Clothing It has always been the model and follower of Asian trends, and the slim version is deeply loved by Chinese people. However, Korean clothing has always lacked brand image. For Chinese consumers, Korean clothing is very beautiful, but its quality is not famous.

Therefore, in order to improve this situation, Korean garment enterprises focus on building brands, entering the Chinese market, choosing large and medium-sized cities and shopping centers, and improving their brand value and sales.

At present, South Korea mainly has SK Networks First Woolen Weaving, LG Fashion, Elion and other clothing brands entered China and basically cooperated with high-end department stores.

The women's wear brand "O '2nd" of South Korean brand SK Networks is designed, developed and produced in South Korea, and then imported to China for sale. From material selection to workmanship, the products are of high standards and strive for perfection. Naturally, the price of entering China is 70% to 80% higher than that of South Korea. At present, the brand has 52 stores with sales of 50 billion won and will continue to expand this year.

In addition, in order to expand the Chinese market, South Korea's No. 1 Woolen Fabric mainly focuses on the "Binbo" brand, and launches men's clothing, women's clothing and accessories. It has added elements and designs that Chinese people like, and has also opened a design center in China, but the price is consistent with South Korea's, and it really does Brand entry Like SK Networks, Binbo plans to open 145 stores by the end of this year, accounting for more than 30% of its sales in five years. It can be said that the market prospect is great.

Different Korean brands have also entered China, but if they want to take root here, they must develop and combine the Chinese consumer market well, and constantly expand various consumer fields, so as to give full play to the brand effect.