How To Run Small Clothing Stores Step By Step

　　 clothing As an indispensable part of national life, more and more clothing sellers have emerged due to the large demand. Under the impact of large and medium-sized stores, more and more small clothing stores are difficult to gain a firm foothold. How to create its own characteristics is even more important.

In recent years, with the prosperity of China's economy, many brand stores at home and abroad have set their sights on the Chinese market, winning more and more consumers here. In contrast to the increasingly fierce battle of brand stores, domestic small stores should make themselves have a keen sense of fashion and modern aesthetic concepts. The creative integration of practical value, cultural value and aesthetic value into clothing sales will improve the quality and product added value.

　　 Positioning of the store

The positioning of a store is the core of a store. In short, what is the so-called positioning? To whom? Where can I sell it? How to sell?

　 For what?

It refers to the range of goods sold and the purchase channel. couture The selection range of goods must be centered on the style orientation of the store, so that customers can have a general grasp of the store's style as soon as they enter. For the purchased clothing, not only the price but also the quality should be required.

　　 To whom? Where can I sell it?

The target customer group and the location of the store belong to the business circle, which should be considered comprehensively when selecting stores. When selecting a shop, attention must be paid to the surrounding pedestrian flow, traffic conditions, and the surrounding residents and units. For entrepreneurs who operate small shops, the size of passenger flow directly affects the amount of income. From the perspective of economics, the prosperous areas in the market are the places where commodity transactions are most active and frequent. People gathered here, to a large extent, to buy goods. If you choose to open your shop in a prosperous area, you can actively welcome your goods to customers. If your goods can attract customers, you can play a promotional role and make your business prosperous. Therefore, the investment income of merchants with superior geographical location is higher, but a good location also means that the price is higher and the competition is fierce. Relatively speaking, the traffic volume of community shops and shops along the street is stable, and the return on investment is stable. As for the tourist source of the supporting shops in suburban housing has been fixed, more efforts must be made from the operators.

Of course, not all good places are sure to make money. Sometimes Municipal With the change of planning, busy areas may also become remote places, while many areas under development have huge investment space. Therefore, when you buy a shop, you should look far ahead and learn more about the future development of the region.

　 How to sell?

Sales method, sales plan and after-sales service are indispensable parts of a store's sales performance. The sales industry is also a service industry. Good service can make customers happy. When customers encounter some problems in the purchase process, reasonable and fast solutions can not only appease customers but also make customers trust the store.

Therefore, a detailed plan and effective integration of the above four points is a successful store positioning. If the positioning of the store is determined, then the small clothing store can also be guaranteed under such fierce competition in the clothing industry.