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London Olympic Games Consumption China Tops The List With An Average Consumption Of 2030 Yuan Per Transaction

2012/8/8 9:02:00 27

London Olympic GamesLuxury GoodsLondon Olympic Games Consumption

The concentrated outbreak of Chinese tourists' purchasing power gave a glimmer of light to the sluggish London Olympic economy. According to the data, Chinese tourists spend more than 200 pounds per card in London, ranking first London Olympic consumption Highlights. The consumption of Chinese tourists also seems to be the new force to save the economy of London Olympic Games.


   800000 people fled London


The Olympic Games make tourists look forward to, but it is hard to please local people. According to a sample survey by the BBC, more than 59% of Britons believe that "the Olympics have nothing to do with me". There are even 4 million Britons who choose to travel abroad during the Olympic Games, and the number in London alone is nearly 800000.


British writer Lucy Kellaway wrote publicly that the London Olympic Games had begun to invade her normal life, and the Olympic Games had turned Lucy's workplace into a "popular tourist attraction". According to statistics, during the Olympic Games, London's subway traffic increased by 800000 people. If a cyclist accidentally enters the Olympic lane on the road, he will be fined 130 pounds. Even many shopping centers once closed their doors to relieve traffic pressure. The entry of tourists brings huge tourism income; Residents gush out, fat water flows out into the fields. Although it is hard to find data to prove that London earns more or loses more, from the perspective of the London government, the introduction is not just for the short Olympic cycle, to establish a good external image, and ultimately can promote the development of a more long-term tourism destination.


  Chinese tourists dominate consumption


On August 2 local time, the British government announced the tourism revenue of the first week of the Olympic Games. Global tourists spent a total of 445 million pounds in London. According to the statistics of a credit card company, Chinese tourists are the most generous - the average consumption is up to 203.04 pounds (about 2030 yuan), 10% higher than the United Arab Emirates, which ranks second. It is no wonder that the whole London has opened its arms warmly and said to the Chinese tourists with big pockets: London welcomes you!


According to media reports, major businesses in the UK have tried their best to compete for Chinese customers with amazing consumption power. The Chinese slogan "We are tax-free" can be seen everywhere in the shop windows of the shopping malls. Salesmen have also received etiquette training long before the Olympic Games. In addition to greeting Chinese customers in Mandarin, they are also required to return credit cards with both hands. Many retailers began to accept UnionPay card consumption in June, and Chinese customers are more and more convenient and comfortable to spend money in the UK. According to a spokesman of John Lewis, the consumption of Chinese tourists in its flagship store increased by 28% over the same period last year. Some brands even employ Mandarin salesmen to meet the needs of Chinese tourists during the Olympic Games.


  The Immigration Department coordinates convenient consumption


In order to make it easier for Chinese tourists to spend in the UK, the British Immigration Department has also contributed its own strength. According to Damian Green, Minister of Immigration, there is no ceiling on the number of tourist visas issued by China during the Olympic Games. According to the reporter, since the first half of this year, the UK has begun to improve the visa application process to meet the huge number of applications in the Olympic year. The queue time for visa application will be shortened from about one and a half hours to no more than half an hour through online booking via the Internet. In addition, the special service policy of "getting a visa in five days" has also been greatly improved compared with the previous 15 working days.

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