Clothing Consumption Is Shifting From Quantity Consumption To Brand Consumption.

"People rely on clothes" is a common saying that has been inherited for many years.

Today, the meaning of this sentence is changing. People's clothing is gradually shifting from quantity consumption to brand consumption. More and more people begin to interpret clothing as a kind of cultural behavior.

As the embodiment of the comprehensive quality of the merchandise, the attraction and influence of the brand become stronger and stronger. The purchase rate of clothing products depends on the consumers' cognition of the brand to a certain extent.

Excellent quality, exquisite design and considerate service.

It has won the trust of more consumers.

Looking back on these 10 years, in order to satisfy consumers' demand for brand clothing, relevant departments of the state have been sparing no effort to promote the growth of our own clothing brand, and our garment manufacturers are also accelerating pformation and upgrading.

A group of enterprises that deeply study consumer demand and focus on market trends are also taking the opportunity to grow rapidly. From processing and manufacturing to developing their own brands, we have created a series of domestic clothing brands which are very popular among consumers.

Relying on the rapid growth of the total consumption of clothing market in China in recent years and the strong support of the national policy, the independent clothing brand has been rising rapidly, and more and more people have become the supporters of domestic brands.

"After all these years of development,

Starting from the initial 100% processing export, it now has 60% to 70% of its own brand. "

Shen Yongfang, President of Shenzhen garment industry association, said that Shenzhen is not only the world's brand processing base, but also occupies 60% of the market in the first tier cities in China.

According to statistics,

At present, nearly 200 Chinese famous brand products have been awarded, many of which are regarded as "well-known trademarks in China".

Chen Dapeng, executive vice president of the China Apparel Association, believes that although the domestic clothing brands are short of time and space in the field of high-end luxury goods in the world, they have become the main force to satisfy people's clothing demand in the domestic market.

With the increasing demand for clothing, the brand strategy of China's garment industry has been greatly promoted and achieved remarkable results.

Looking to the future, there will be more excellent domestic brand clothing to enter the people's life and dress up the people more beautiful.