How Can Yiwu'S Clothing Industry Face The Low Sales Season?

The recent temperature is approaching 30 degrees, and summer products are in the peak season of sales. Meanwhile, sales competition is becoming more and more intense. Even before the season changes, businesses have already made lower discounts, and they have not met each other. And some seasonally strong, flagship winter products businesses are not idle, or sell at low prices, or resell summer clothing to get a slice of the cake.

[non seasonal clothing]

Discount sales are becoming normal.

Wang Qijun, a citizen of Yiwu, complained to her friends a few days ago that when her mother went shopping, she saw that a clothing brand had a lower discount. But she had to buy more than two pieces to enjoy the discount, so she bought two pieces without hesitation. On the second day, her mother saw another color in the same style, and bought two pieces.

She looked at four short sleeves of the same size and size in the wardrobe, sighing with short sleeves of color, "all are the disaster of discounts." In the past, the discount had to wait until the season or holidays, and now the usual days are often discounted, and the intensity is bigger every year. "

In the downtown area of Yiwu, workers' West Road and workers' North Road have gathered a lot of clothing stores, and many shops have placed preferential advertisements in prominent positions. In the Eral image store on the North Road of workers, the new one is ten percent off, the old one is half off, and the two is 55% off. Ms. Huang, a staff member of a clothing store, took out the clothes for the elderly, saying that the current set is only 50 yuan.

Discount seems to have become a routine business tool for a businessman. A clothing operator admitted that holidays or changing seasons have always been the best way to discount, but now the competition pressure of the clothing industry is bigger. There are too many similar businesses.

It was also located on the west side of worker's road. eral Regional franchise staff's recognition. He believes that on the one hand, discounts can enhance competitiveness, attract consumers at low prices or lower prices; on the other hand, each store will have a lot of stocks, while the clothing industry is following the fashion trend and consumers are more sensitive to fashion. This season can hardly be sold without selling, so they will intensify their efforts to empty the stock.

Seasonal clothing]

Iron barracks, flowing water soldiers

For non seasonal clothing businesses, consumers can enter the shop all year round and deal with sales competition. Price war is a common method. And the down jacket sales season is strong, generally on sale in October, to the next year in February began to lower shelves. How to deal with the long sales slack season is the problem that the down jacket seller has to think about.

Several women are picking short sleeves in a silk clothing store on the West Road of workers in Yiwu. If it is not a sign on the side of Bosideng down clothing store, it must have been unable to connect with down jacket.

And this family Bosideng down clothing store This is not a case in point. It is one of the main seasonal brand businesses that sells clothing in time.

"There are several different ways of doing business here." The staff of Eral said, "one is to sublet the store to other people from March to September, to collect the rent, and the other is to sell some seasonal clothing to the store in the market, and the other is that the brand manufacturers are more stringent, so they must sell their own brand of spring summer wear."

Besides selling summer wear, there are businessmen who insist on selling winter clothes. DIO tattoo Shops still sell the rest of the rest in winter. A middle-aged lady was picking carefully before the marked label shelves. She said that this down jacket costs only 158 yuan, which is quite affordable for those who are not fashionable.

Manager Li said that although there are few customers in summer, it can play a role in consolidating and expanding the brand, and is conducive to the sale of down coats in winter.

Eral staff said that the sales of down coats last 5 months, with sales peak in December, January and February. The sales volume of these three months is the main part of annual sales volume. For Eral, sales in 3 months can reach about 70% of annual sales, while summer sales account for less than 10%.

He said that in some large shopping malls, sales can not fluctuate too much, so some winter brand brands will be changed to summer wear in summer, but shops along the street do not have such regulations, so it is not unreasonable to insist on selling winter clothes in summer.