Old Brands Of Shoe Industry Perform Butterfly Transformation Again Under The Fashion Background

With the homogeneous spread of various shoe fashion brands, some market groups began to miss those classic old brands. At the same time, the "retro style" came again, which led to the remodeling and development of the "leap", "rebound" and other old Chinese shoes.

As we all know, Warrior shoes were a pair of "fashion shoes" 30 years ago. As the earliest brand of rubber soled shoes in China, in the 1970s and 1980s, owning a pair of Warrior shoes was the symbol of "Chaoren" among teenagers. At that time, a pair of Warrior shoes cost about 10 yuan, which is more expensive than a pair of Adidas or Nike shoes now. But for these old brands, after the baptism of time, if the products and services can not achieve innovation, the brand is at best a longer body. From this perspective, whether modern business rules can be combined with these old brands and achieve a delicate balance is the key to the rebirth of old brands.

To achieve this, we must solve two problems: persistence and change. What we need to stick to is that the old brand can break through the time limit and survive for a long time in many years of operation; What needs to be changed is to get rid of the outdated brand concept or product design, and no longer be conservative. Further, the urgent task of rebuilding old brands is to handle the balance between brand value renewal and cultural inheritance.

From this point of view, the old shoe brands such as "Revival" Warrior need to reshape their brand concepts, and at the same time, they also involve all-round systematic management of brand target groups, communication means, service networks, etc. Its core meaning is that the spirit of the old brand should be fully integrated with the changes of the times, and change in the process of adherence can realize its significance of the times and brand value. This is also the basis for the long-term development of all old shoe brands.