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Brand Clothing Prices Need To Prevent Consumers From Losing.

2011/8/25 10:19:00 58

Over the past few years, a number of sports brand clothing in China has started a new trend after the beginning of the year.

Prices surge

Continuous price increases, so that some of the current domestic sports brand product prices rose to two digits, far higher than the first half of this year, the consumer price index rose by 5.4%.

In my opinion, it is not only difficult to look at the reasons for the price rise of these enterprises, but also to encourage the high prices.

Looking at the reasons for the rise in the price of this brand, the theory of "cost push" is the same reason for all brands.

They say they are affected by cost factors such as raw materials, manpower and store rentals.

Sluggish

We have to ease the pressure of enterprises by raising prices.

But in fact, the price of "crazy cotton" has been the main driver of the last round of clothing price adjustment.

Fall back

In addition, the price of chemical fiber, one of the raw materials of clothing, has dropped markedly after entering the second quarter.

There are various signs that the "cost push theory" can hardly become the reason for the price rise of sports brand clothing.

In recent years, with the improvement of the income of residents in China, more and more people's cultural and recreational activities have taken place, thus bringing about the ascendant of sports leisure clothing industry.

The wide market, plus the brand added value of sports brand, has a large proportion in its price, and its huge profit space has attracted many manufacturers to intervene.

As a result, the sportswear market has shown many brands in recent years.

Fight for beauty

The good situation of full competition.

Objectively speaking, the growth of domestic sports brand clothing sales in recent years largely depends on its low price advantage compared with international sports brand clothing.

This year's continuous price increase has reduced the price advantage. The price of some domestic sportswear is almost the same as that of the international brand clothing, which will have a certain impact on its sales volume.

If the domestic brand clothing causes a great loss of consumers due to price increases, it will cause sales volume.

atrophy

And, ultimately, the decline of corporate profits is obviously a kind of irrational behavior which is contrary to expectations and gains more than gains.

I believe that under the current pressure of rising prices, the domestic sportswear enterprises should clearly recognize their positioning and target groups in the competition with international brands, and should not easily follow suit.

The wise move should be to actively explore the effective way of turning passivity into initiative, and strive to win greater market share through the way of "quality and price protection".

When price adjustment is needed, there must be a clear price gradient for price adjustment time, price adjustment range and price adjustment area. In this process, the most important thing is to guard against the loss of consumers.

Only those enterprises that emphasize the needs of consumers and adhere to the concept of "consumer oriented" and "consumer first" will remain invincible in this round of market competition.