Jiaxing Yitai Shoe Industry'S Brand Building Path

In 1993, Jiaxing Yitai Shoes Co., Ltd. was stationed in Jiaxing, and built a factory in the triumphant road of the city, and began its pioneering business in Jiaxing.

In 2001, the workshop was relocated to the Jiaxing Economic Development Zone, which is also one of the first batch of foreign-funded enterprises in Jiaxing economic development zone.

In the past ten years and more in Jiaxing, the registered capital of the company has risen from 5 million yuan at the beginning to 18 million 500 thousand yuan now. It has such brands as "FED", "RIZ" and "B.SILLY".

In the 90s of last century, Taiwan's business people agreed with the mainland market. The board of directors of Taiwan Yitai footwear industry also decided to invest and build factories in the mainland.

Before they came to Jiaxing, they went to Guangzhou, Shanghai, Kunshan and other places for inspection. After repeated deliberation, the company finally decided to build the factory in Jiaxing.

Jiaxing's good cultural environment and efficient government administration are the decisive factors to attract them.

When he first started his business in Jiaxing, Yitai did "OEM", but not long ago, because China and the European Union signed anti-dumping regulations, the export of footwear industry was limited, and the European market of "Yitai" was shrunk by half, and the enterprises faced difficulties.

In this case, enterprise decision-makers decide to build their brand from scratch.

In 1997, "Yitai" registered the brand of "FED" and began to take the branding road in big cities such as Shanghai and Beijing.

On the road of independent brand development in the past more than 10 years, "Yitai" has grown day by day with the development of Jiaxing economic development zone.

The initial registered capital is 5 million yuan, and now it has reached 18 million 500 thousand yuan. The rapid development of enterprises is not when they first entered Jiaxing economic development zone.

The development zones are difficult to handle, do special things well, and keep them simple and fast. The companies have encountered difficulties or are not clear about the rules and regulations. The departments concerned are always trying to help.

What are the new policies and regulations? The relevant departments are always communicating with enterprises in a timely manner so that they do not have any worries.