"Augustus" To International Brands

The production factory of the imposing Wenzhou Augustus Shoes Co., Ltd. is the main product of the production of high-grade leather shoes. It was born in Wenzhou, China's shoe capital, "Augustus", which is carefully crafted and led by fashion. It combines the classical elegance of Rome, the bold and bold of the north and the delicate Southern beauty. After years of grinding, it has become a unique style of Augustus brand. It has entered thousands of households through a large, tight and stable market network, and sold to all parts of the country, covering more than 180 large shopping malls and more than 1000 exclusive stores.

Sales area in addition to the major cities in Zhejiang Province, there are Ji'nan, Beijing, Zhengzhou, Wuhan, Nanchang, Fujian, Chengdu, Chongqing, Kunming, Zhuzhou, Kunming, Kunming and other developed cities.

It has won the praise from the masses of consumers and the relevant departments of the state. It has won the honor of China's well-known trademarks, state inspection free products, national spark program products, national torch program products, national key new product plan products, Zhejiang famous trademarks, Zhejiang excellent technology products, Zhejiang science and technology SMEs, China Shoes Capital integrity brand, Wenzhou famous brand products, China CIAA certification products, Japanese SIAA certification products, Wenzhou's ten fashion brands, national shoes quality supervision and spot checks, and won the gold award of China International antibacterial Industry Fair.

"People oriented, advocating science and dedicating to health" is the management concept of Wenzhou Augustus Shoes Co., Ltd., and technological innovation is the company's persistent pursuit. It has been at the forefront of applying high and new technology to traditional industries.

The nano health and anti odor leather shoes developed by the research and development center of nanotechnology under the company have won the national patent (Patent No. 012015164), and won the national patent of Japan (Patent No. 3103956). It has passed the appraisal of Zhejiang scientific and technological achievements, filled the gap in the country, and is at the advanced level of Yu Guoji. It has been fully affirmed by the state authorities. The appearance of Augustus nano antibacterial and anti odor leather shoes will start a new round of shoe material revolution and leather shoes consumption revolution, and set a good example for scientific and technological innovation and pformation of traditional industries.

In July 2003, the first batch of "Augustus" brand antibacterial products was first identified by the Chinese antibacterial materials and products industry association, which was certified by CIAA.

In February 4, 2004, the company and Japan's third largest footwear importer, Japan Time Machine Co., signed a comprehensive cooperation agreement on anti-bacterial and anti odor shoes, marking a big step in the "Augustus" brand's participation in the international market competition.

With the increasing investment in science and technology, the use of new and high technology to pform traditional products to increase the added value and CCTV's annual advertising and participate in the professional footwear fairs in Guangzhou, Beijing, Shanghai, Chengdu and other leading cities and Wenzhou science and technology achievements fair, Shanghai, Guangzhou and Beijing's antibacterial Industry Fair, "Augustus" brand has established a good brand image in the minds of consumers, and has also brought good economic benefits, and sales volume has increased year by year.

According to the statistics of Longwan Bureau of statistics, Taxation Bureau and China Leather Association, the main economic indicators of "Augustus" brand products in the past three years are in the forefront of the same industry. In 2004, the sales revenue was 51 million 450 thousand yuan, the total amount of tax was 3 million 560 thousand yuan, the total profit was 1 million 569 thousand and 500 yuan, the sales income in 2005 was 57 million 607 thousand and 900 yuan, the total tax amount was 4 million 844 thousand and 600 yuan, the total profit was 2 million 33 thousand and 100 yuan, the sales income was 64 million 648 thousand and 300 yuan in 2006, the total tax amount was 5 million 474 thousand and 800 yuan, and the total profit was 1 million 986 thousand and 700 yuan.

At present, Wenzhou Augustus Shoes Co., Ltd. is already a high-tech enterprise integrating research, development, production, sales and service.

The production plant is 10000 square meters, with a registered capital of 8 million yuan, total assets of 89 million 600 thousand yuan, fixed assets of 31 million yuan, and existing staff of 1380 people, including 67 junior college and junior professional titles, and 4 production lines, with an annual production capacity of 3 million 600 thousand pairs.

The company is one of the leading enterprises in China's leather industry, the governing unit of China Quality Wanli Promotion Association, the vice chairman unit of China antibacterial materials and products industry association, the national inspection free product enterprise, the Wenzhou industrial and commercial annual inspection exemption enterprise, and the Longwan high and new technology enterprise.

According to the statistics of China Leather Association, the comprehensive index ranks 25 in the national key leather label enterprises, and the total industrial output value and sales revenue of the company are nineteenth of the same enterprises in the province.

The "Augustus" trademark is the predecessor of the Wenzhou Augustus shoe industry Co., Ltd., the predecessor of Wenzhou shoe industry Co., Ltd., Wenzhou Longwan Fengyuan shoemaking factory, which was approved and registered by the Trademark Office of the State Administration for Industry and Commerce on 14 September 1998. The registration number is 1206687, and it has been pfered to 25 categories of commodities. At present, the trademark has been registered in more than 20 countries and regions such as France, Italy, Russia, Australia, Japan, Vietnam, Denmark, Sweden, Germany, the United Kingdom, Norway, Holland, Spain and China Hongkong, and has laid a solid foundation for building international brands.

In order to strengthen the scientific and standardized management of trademarks, the matters related to the trademarks of the company belong to the unified administration of the Ministry of administration, and the special person is responsible for the strict use of the trademark law and relevant laws and regulations in the process of trademark utilization, including the image, publicity, packaging, shoe ornaments, monopoly stores and promotional products.

A complete trademark usage file and a complete VI system have been set up to ensure that the "Augustus" trademark is not out of shape when it is used.

In order to safeguard the legitimate rights and interests of this trademark, as early as 1999, the company participated in the Wenzhou enterprises' rights protection and counterfeiting cooperation network to deal with the counterfeit "Augustus" product behavior.

The company's "rights protection office" can actively cooperate with all levels of industrial and commercial organs to establish a cooperative relationship.

The company also commissioned the Wenzhou trademark office to supervise the "Augustus" trademark all the year round.

In this way, a three pronged three dimensional trademark management system was formed to ensure the lawful use of Augustus's trademark and safeguard its rights in accordance with the law.