Sports Apparel Stock Raising Price Raises Market Doubt
According to Hong Kong media reports, under the global inflation environment, retailers are generally under the pressure of raw materials, labor and rents, but only by raising the price to pass on the cost.
However, the prices of a number of mainland sportswear stocks such as Lining and Anta will rise by one to 20% in the short term.
market
Question.
Lining
Repeated increases in prices can not help increase sales.
Recently, Lining, who had lost sales and profits in the first half of the year, raised the average retail price of clothing and shoes by more than 10% in the fourth quarter of June.
In the third quarter, the average price of its products has increased by 10% annually.
But price increases do not help to increase sales. As the cost goes up and expenditure increases, the market doubts whether consumers will continue to pay for them.
Anta allows no more than 1 increase in price.
It is not just the Lining family that price rises and rises.
Anta
PEAK, 360 degrees and so on joined the collective price rise tide.
Anta recently announced the average price of the sports shoes and clothing in the fourth quarter of the year, a double-digit increase compared with the same period last year. The growth of the first two quarters of the retail price has reached the number of units per unit, and the third quarter has broken 10%. It has already had a gap with the company's earlier commitment that the annual price increase will not exceed 10%.
In the third quarter of, the average price of the product will increase, and the average price of clothing and footwear products will be double digits and high single digit growth.
The price of footwear and clothing has increased by 5% to 10% over the past year.
31st degree and PEAK also announced that the average price of clothing in winter will increase by 17% and double digits, and the average price of footwear will increase by 10% and high single digit.
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