Ott Women's Wear 2010 Brand Album

OTT is the center follower of urban women's magazines.

OTT---- reorganizing women's fashion themes

After many complicated changes, women's fashion is moving towards non essential. Looking back, we find that fashion is involved in women's most fundamental dream with their own strength. At the same time, women actually face a dilemma of "no clothes and wear". We don't know what we should wear. In the post industrial era of fashion, {although high fashion still relies on handicraft industry}, too much abundance and aesthetic polarization cause confusion and confusion in women's fashion concepts. Unlimited clothing production and repetitive style will seem to provide enough fun and ideal life for women, but this has always been a dream of infatuation. In more shopping malls, we find that we are always rational and passive choices. We find that when too much fashion is crowding into everyday clothes, we are facing a kind of fashion barren. There are more and more fashions in women's wardrobes, but less and less clothes are available.

Therefore, the OTT female fashion system will restructure the theme of women's fashion. She recombs the needs of women's fashion in a positive and active way. She tried to provide a clear visual review of fashion in Postmodernist culture. It provides the inherent invariance that maintains reality, and shows the aesthetical holographic picture on the surface. The OTT system is clearly centered around the new urban women, so she is first Urbanist. She agrees that the way to dress is a positive process and a technical means to construct and express herself. Therefore, she is the quality of pure personal domain, and emphasizes the conscious physical and technical management, so as to achieve the expectation of social fashion.

OTT------ female fashion oriented urban melodrama!