Facebook Or Enter China In The Year To Face The Risk Test

Some analysts say that Facebook There are two ways to enter China: first, the establishment of a joint venture company; two, cooperation and acquisition.

The wolf is coming at last.

A few days ago, Hu Yanping, general manager of DCCI Internet data center, announced in his micro-blog that the world's largest social networking site Facebook is about to enter China. At present, the relevant agreements have been formally signed, and a domestic website is landing partners, and the landing mode of another new station will be built.

Hu Yanping did not disclose further details of Facebook's entry into China, but he said details would be disclosed soon.

It is worth noting that not long ago, the group buying Groupon has passed. tencent The establishment of a joint venture company Gao Peng network has been able to land in the Chinese market. Therefore, for the Facebook entry into China, analysts believe that there are two main ways: first, the establishment of a joint venture company, and two through cooperation and acquisition.

　　 Policy risk

However, some analysts believe that the time for Facebook to enter China will not be particularly fast, "at least not this year".

The source said that Facebook needs to accept some restrictive conditions when entering China, such as servers in China, joint ventures in China, and China holding more than 50%.

And more analysts believe that, unlike Groupon, the entry of Facebook into China will be the biggest obstacle to its content review. Google It is because of reluctance to cooperate with the Chinese government on the content review and choose to move the server away from the mainland of China.

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　　 Market test 　　

In addition to facing policy risks, Facebook will also face market challenges in China.

At present, the domestic SNS (Social Networking) market, Renren, Kaixin, Tencent and so on have already occupied a considerable scale. Among them, Kaixin and Renren have been exposed to select Underwriters who are listed in the US, and the latter intends to raise 500 million US dollars. And along with NetEase , Sina , tencent , Sohu The four big portals have pushed micro-blog forward. Micro-blog has formed an upsurge in the Chinese market, which has had an impact on the traditional SNS industry.

Prior to this, Hu Yanping has commented that it is not optimistic about the prospect of Facebook entry into China. He believes that in the domestic competitive environment, Facebook's advantages in the open platform and other aspects are difficult to play.

Analysys International analyst Yu Yi said that companies are exploring the marketing value and application value of SNS website. Facebook can not see much room for development if it enters the Chinese SNS website.

　　 certainly will have

However, as the largest social networking site in the world, Facebook is bound to win the mainland market. As early as 2007, Facebook was registered. Cn domain name. Then, in March 2008, Li Jiacheng, the richest man in Hongkong, confirmed that he had invested more than 100 million dollars in Facebook, and 3 months later, Facebook also launched a simplified Chinese version, which led to the news that Facebook was coming to China in the industry. However, Facebook is still outside the Chinese market.

At the end of last year, the news of Facebook's coming to China was boiling again. In December of that year, Facebook founder Mark Zuckerberg (Mark Zuckerberg) quietly visited China in his own name. But while visiting relatives, Zuckerberg did not forget to work, and visited China Mobile within three days. Baidu Sina's three technology companies are making waves in the Chinese Internet industry.

　　 "Community president"

This rumor is on the occasion of the start of the third round of Sino US strategic and economic dialogue in May. There are signs that the relationship between President Obama and Facebook, who is scheduled to launch re-election campaign in Chicago in April 14th, is increasing rapidly. According to the latest news, Obama is scheduled to visit Facebook headquarters in April 20th and deliver a national speech through the website. When Obama was dining with us technology leaders in February this year, Zuckerberg sat next to him. At the end of March this year, there were rumors that Zuckerberg was inviting Obama's former press secretary Robert Gibbs to join the company in charge of public relations.

On April 4th, Obama announced that he would take part in the 2012 presidential election. This time, Obama did not speak to supporters in the opening campaign, but made a public appearance through the Internet.

As a matter of fact, when Obama first competed for the presidency of the United States in 2008, the election campaign of the Obama campaign chose e-mail and SMS to find voters' support and set off a "boom in the Internet" on the Internet.

The value of Facebook should not be underestimated. According to the latest data provided by the unlisted companies stock network trading platform SharesPost, in an auction at SharesPost in March 21st, investors' valuation of Facebook has reached $85 billion.