Baba Tease Children'S Shoes Comprehensive Differentiation Strategy Helps Brand Upgrade

In April 2nd, it was fashionable in Jinjiang, Fujian province.

It is reported that the theme of this conference is "Zhi chao chao", which indicates that Baba tease will enter the fashion industry in the market of children's shoes in 2011 and raise a fashion trend in the children's shoes industry, thus jumping the fashion leaders of children's shoes industry.

Of course, the positioning of a brand is not the talk of a corporate boom. Zhang gives his own explanation for the fashionable positioning of Baba tease: "it is mainly based on the current market situation.

In Jinjiang, the sports field is almost saturated. If Baba continues to join the campaign, then it will be disadvantageous to the development of the brand. Only when we walk out of the brand style that is different from others in a red sea, can we get a world in the market.

In addition, many post-80s young parents not only pay attention to the absorption of fashion and fashion information in their own dressing, but also go out of the previous generation's basic requirements for wear-resisting and wear-resisting of children's shoes, which is more about the demand of fashion for shoes and clothing.

"We Baba tease brand is concerned about the healthy and happy growth of children, but also let them enjoy a colorful fashion childhood fun," Zhang always confidently expressed.

In order to strengthen the core competitiveness of the brand, fashionable shoes and clothing will spend a lot of money to build Baba children's shoes in the future, so that the brand will rise to a new stage on the basis of the original brand.

2011 is the year of Baba teh brand's comprehensive reform: publicity, the company will increase the publicity of the brand, targeted advertising of TV media, publicity of the Internet media and outdoor advertising will be a powerful channel for Baba to create famous brand of children's shoes. In product packaging and design, Baba tease will combine the current trend of fashion and boldly use the purple dominant tone used in the field of children's shoes in the past to create distinctive signs that are different from other similar products for the brand. Terminal, the company will fully support agents and distributors everywhere, and strive to establish a good brand image on the terminal with the joint efforts of various partners.

In any industry, a highly efficient and excellent team is often the key to success or failure.

In 2011, it was the upgrade year of Baba tease brand, and the overall upgrading of team management was also put on the agenda.

In the days to come, Baba tease will gradually strengthen the training management of the team, not only the company's own management, but also the distributors and agents all over the country, so as to enhance the management quality of the enterprises in an all-round way.

At the meeting, Zhang stressed that in 2011, Baba tease children's shoes would achieve the goal of "breaking through five big markets and supporting four benchmark markets", and would like to further expand Baba's market share in 2011 and occupy the dominant market.

Comprehensive and meticulous brand strategy, excellent and efficient management and development team.

I believe that in the near future, Baba tease children's shoes will become the fashion leaders of children's shoes industry.