A Rare Rush To Buy Fashion In The History Of Yangcheng Strength

Just in time for the Asian Games

"Never seen such a battle".

"There are hundreds of people standing in line at nine in the evening."

Lao Chen, who has been working in Zhonghua square for more than 5 years, was surprised to tell reporters that he never saw such a battle. "There are so many people waiting in line to buy clothes."

On the morning of 23, queuing up for shopping for fashion was extended from the H&M store on the two floor of China Plaza to the Plaza on the first floor.

The queue is mainly young men and women aged twenty or thirty.

When the reporter came to the scene, he found that the brand added seven or eight security guards to maintain order in order to ensure safety. By the afternoon of 1 p.m., the limited edition clothing sold in the world has been sold out.

What is so attractive to young consumers in Guangzhou? Reporters understand that the Lanvin x H&M limited edition series is a series of famous French fashion brands Lanvin and the latter, and Lanvin is the target of many celebrities.

It is reported that the Lanvin x H&M limited edition clothing materials and handcrafts have fully inherited Lanvin's DNA.

In addition to the participation of big names, the price of subversion has also hit the key of the fashionable young people in Guangzhou.

The entry price of authentic Lanvin clothes is over 10000 yuan, and the price range of the cross cooperation series is only from several hundred yuan to one thousand or two thousand. Among them, the Lanvin signboard lotus leaf silk dress dress is only 1490 yuan, which is decorated with ribbons, bow tie and artificial pearl ornaments, and the T shirt is two hundred or three hundred yuan.

Online professional purchasing is also crazy.

Reporters learned that on the evening of 22, not only Guangzhou, including Beijing, Shanghai, Hongkong, Tokyo and other places, H&M stores have long queues.

In order to prevent speculation, H&M also announced that Hongkong SAR had to buy one per person limit, and four stores distributed 320 waiting cards.

In addition, fans who couldn't queue up all night to rush to buy fans had to turn to professional purchasing on the Internet for the first time to buy limited edition clothes.

The reporter inquired on Taobao that there was a professional online shopping shop that specifically ordered the purchase of the 20 yuan yuan for the brand clothing limited sale activities, and the purchase fee of 20 yuan yuan less than 500 yuan. The purchase fee was 50 yuan yuan, and it was collected by the piece and not by mail.

Since November 9th, some netizens have placed a deposit of 100 yuan, and 201 orders have been issued until the time of dispatch.