Bosideng: Brand Enters The Era Of "Fast Fashion"

Almost no one denies that China is the largest manufacturer, consumer and exporter of textile and apparel products in the world, but an embarrassing fact is that Chinese clothing has not yet been recognized as an international brand by the global fashion industry.

In the face of "European style and beautiful rain", Chinese brands generally lack the imagination and creativity of talented people. This is the biggest obstacle to win the brand premium in the future.

To establish the strategy of "four seasons product pformation", "down clothing - Bosideng - clothing".

Bosideng wants to break the pattern of single product and single pattern, and from market incubation brand to brand creation market, we must create brand culture and personality brand with penetrating power to target consumer groups, and make new brand positioning directly into customers' minds through patience and lasting interaction communication.

As a result, Bosideng established the strategy of four seasons product pformation, strengthened the combination of product structure adjustment and brand optimization, and promoted the horizontal extension of non seasonal products from down garments to men's wear and women's clothing with many brands, professionalism and internationalization, constantly developing brand vitality.

Today, for the younger generation, we can think of Bosideng, and even the first thing we should think of is not only feather clothing.

Bosideng will fully integrate its brand style positioning, design research and development, and channel access to meet the needs of consumers at all levels.

Brand innovation is a long marathon without endurance and patience.

We believe that there will be miracles in dreams, and perseverance towards the established goals will surely result in good results.

Facing the new fashion of fast fashion for many years, Bosideng adheres to customer value orientation, with "national, fashion and future" as emotional appeals, constantly strengthens Bosideng brand culture cultivation and product research and design input, and finds a delicate balance between aesthetic appreciation and market demand.

Bosideng's success in T and market is enough to show that imaginative creative design can achieve excellent brand. Fashion oriented brand can become a leader in the pformation and upgrading of garment industry.

When ZARA, H&M, C&A, GAP, UNIQLO and other international brands enter the Chinese market, the excellent business models such as "fast fashion" have been introduced in large numbers, and the road of difficult industrial upgrading is in front of Chinese garment enterprises.

Fortunately, Chinese clothing has been competing with international brands and competing closely, and has also gained the opportunity to learn these excellent brand management ideas and marketing practices at close range.

The pformation and upgrading of Bosideng is not to imitate the details in detail, but to seek the combination point of products and brands, enterprises and industries, and grow into a brand with vitality and responsibility.

To this end, Bosideng has opened the curtain of pformation and upgrading, focusing on business refinement and industrial chain integration.

At present, Bosideng has begun to pform and upgrade traditional industries through network information technology and e-commerce platform, and create a comprehensive supply chain with fast response and strong execution. In the process of manufacturing, outsourcing, warehousing, logistics and marketing services, ERP information engineering has been introduced into all sectors. To test water e-commerce and expand diversified sales channels, Taobao flagship store and self built brand official website have been set up, and sales volume has reached 39 million 500 thousand yuan last year.