On The Management Of Small Businesses

First, find the right way.

Small businesses should also talk about strategy.

There are also processes in the development of enterprises.

The confusion of strategic thinking is a common problem in many small businesses. It is precisely because of the double pressure of "hard work" and "micro livelihood" that both small enterprises and entrepreneurs are not willing to survive. Small entrepreneurs are generally not "peace keeping", which makes it difficult for many small entrepreneurs to deal with the two levels of strategic warfare.

Although the small enterprises occupy an absolute advantage in quantity, the small and medium sized enterprises in the social and economic life do exist. It is not that every small business must develop into a large enterprise. But this does not mean that "I am a small business, I have no ambition and no ambition". I can not make any plans for my survival and development.

Many small businesses do not pay attention to the trend and change of the market. There is no development direction, development goal or planning. In fact, the whole operation is carried out in a sense of "follow the feeling".

It is not clear what I want to do, what I am doing now, "what is the key, where is the key", "what is the purpose and how to achieve it".

I contacted a business, some three contacts, put forward three very different development goals, and even 35 days to change the target, the goal has never been finer plan; another enterprise, their own intentions and their strength is rarely "commensurate", the randomness is also very strong, intensive, more than a dozen enterprises, "do the industry leader", "spread advertising" and so on, and constantly, "fast, I heard that a customer in Beijing has 6 million of the demand, call and fax" joke: it is hundreds of thousands of output, but hundreds of thousands of output value.

There are also some enterprises that are too proficient in "micro livelihood", even if they are out of a very promising industry, and do not think about development. Their incomes are much stronger than those of ordinary people. In an association held experience exchange conference, they also said, "their business is good, and two couples spend a lot of money every day until late at night".

The author once joked once: "do not count those fine copper deposits, and have hundreds of yuan to fry".

What is more unbelievable is that in a promising business, whether it is from the current business results or to the direction of its development, there is a bright future. You have chosen the location of the new store, the media have been contacted, and the internal management has been dealt with again. The new shop's opening speech has been written. The entrepreneur called you: "I think the hotel is good. After the introduction, I have bought the hotel and helped me to get it".

So often.

What is the market like? What is it like? How do you want to survive and how to develop? What kind of means do you want to achieve a good survival and development? You need a clear and coherent way of thinking.

Two. Resource accumulation

In addition to the survival of enterprises, small entrepreneurs generally need to "accumulate capital", and want to develop and complete "accumulation", which is not merely a "capital accumulation".

1, the quality of training and training of entrepreneurs in the management of hard work, constantly mature, the environment, the market, the understanding of all aspects of the enterprise constantly test and correction, so as to continuously improve, character and willpower has been honed, knowledge is constantly enriched, and the ability to do things is constantly enhanced.

The quality of entrepreneurs is not improved, and the development of enterprises has no stamina, so we can not ignore the continuous summary and learning in business.

2, capital accumulation enterprises gain value growth through continuous input-output, and constantly enhance capital ability, so small entrepreneurs should be good at financial management.

3, the market accumulates painstaking efforts, acquiring or occupying or constantly developing one party market, gradually forming its own reputation, or brand, or market influence.

In addition to "profit" and "making money", this is a serious consideration for the long-term development of enterprises.

4, technical level and management experience accumulate the technological level and management level of enterprises, and play a role that can not be ignored in the more severe competition in the future. Therefore, the continuous improvement of technology and the continuous improvement of management level are necessary.

When you start your business, you can be "sickle plus hoe, scissors plus hammer, and strong courage to beat your brain", but you must make sure that such enterprises have no strong viability.

5, the accumulation of human resources must be noted that small businesses generally ignore human resources. In fact, the operation process of small businesses is also a process of fighting hard, which trains people and trains people.

6, the development of social relations will have more or less contacts with customers, media, government departments, social organizations and so on. In order to create a good environment for the development of enterprises, we should continue to cultivate our relationship resources through these opportunities.

Three. Adaptive management

The management level of small businesses is not deep, and management affairs are cumbersome but not profound.

In many enterprises, it is impossible to cover all the business functions of the enterprise with the whole set of people and the whole set of models.

Therefore, "adaptive management" is very important. Management is very pertinent to human to matter and process, and sometimes there will be "event driven" phenomenon, especially for start-ups, focusing on a certain event or process.

Therefore, it is very important for entrepreneurs to play a leading role and subordinates' "adaptability" at this time.

The adaptability of management methods is also important.

Four, seize the opportunity.

Opportunity generally promotes the "step" or according to the entrepreneur's view, "the two venture."

Therefore, we should pay special attention to the opportunities in the business environment, detect and find opportunities in the market demand, policies, laws, competitors' weaknesses and blind spots, resources, technology, cooperation, capital input and so on, so as to promote enterprises to better survive and thrive.