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Wenzhou Shoe Enterprises Start The Marketing Strategy Of Online And Offline

2010/8/3 12:35:00 44

Small commodities and big market "is a gold card in Wenzhou, so the upgrading of Wenzhou business city has attracted much attention.

Yesterday, reporters at the Zhejiang industry and Trade College and Wenzhou city market development center cooperation signing ceremony was informed that Wenzhou

Commerce

The city will carry out a new image design, plug in the wings of "e-commerce", and build e-commerce city of Wenzhou business city with the power of e-commerce.

network

Sales platform to enhance the level of docking between shops and online shopping market.

Main business of Wenzhou e-commerce City

textile

Shoe material

There are altogether five kinds of merchandise, including finished shoes, small commodities and clothing. There are more than 4600 storefronts and more than 3000 households, and nearly 100 merchants are trying to sell online.

At present, the daily average passenger volume is more than 2 million, with an annual turnover of about 5000000000 yuan. It has become one of the large comprehensive markets in southern Zhejiang and Northern Fujian, and is the leading market of Wenzhou's commerce and trade.

BELLE

Women's shoes across the network to achieve cross channel integration

BELLE's e-commerce has not been limited to B2C or C2C from the beginning. Instead, it has taken the whole network mode.

The franchisee on the Internet has many advantages that BELLE group can hardly achieve in the short term. "We need to complement each other with their advantages, so that we can save a lot of channel construction, manpower and training costs. For those who have their own online shops or companies, they can also lack quality products, so they can have very good complementarity."

However, for the whole network, we still can not avoid the conflict between line and line.

Xie Yunli said that in order to solve this problem, BELLE group first made a distinction between products.

70% of the online products are customized by BELLE group for online design, but they also keep 20% to 30% of the products and offline consistency.

The future development trend must be the integration of online and offline channels. B2C e-commerce enterprises can not rely solely on line or line alone. Online channels should expand to offline and offline to expand online.

Nowadays, almost all the traditional offline enterprises want to develop into online channels, and many online businesses want to develop into offline channels. This is the general trend of all enterprises' future development.

Shoe enterprises should formulate a complete strategic plan, integrate marketing of online marketing and physical stores according to the change of marketing environment, and realize the perfect combination of online and offline businesses.